Copywriting Skills

The “R” Effect

The “R” Effect

  When naming a company or brand, people like to be clever. In many ways… this can be fun and cool for the public. However, we all know that if…

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Bad Date Syndrome

Bad Date Syndrome

When I do branding seminars I have one slide that leaves the room silent. It’s a picture of an over-bearing man with a bored looking woman. A title over the…

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