The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you…
Sir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of…
6 years ago
4926 views
Of course everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading…
6 years ago
4041 views
Non-English writers: How to mix Translation, Transcreation and Copywriting – Part 2 In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features…
7 years ago
3072 views
Non English writers: How to mix Translation, Transcreation and Copywriting – Part 3: copywriting tips In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights…
7 years ago
3518 views
Do people actually read your website? You spent a long time writing it or a lot of money on a copywriter, so it’s an important question. Don Seidenberg, an American freelance…
7 years ago
3537 views
