Of course everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading…
Non-English writers: How to mix Translation, Transcreation and Copywriting – Part 2 In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features…
Non English writers: How to mix Translation, Transcreation and Copywriting – Part 3: copywriting tips In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights…
Do people actually read your website? You spent a long time writing it or a lot of money on a copywriter, so it’s an important question. Don Seidenberg, an American freelance…