Communication

Avoiding Copywriting By Committee

Avoiding Copywriting By Committee

We hear the phrase ‘Everyone’s a critic’ a lot in the creative disciplines. Sometimes this feels very true, especially in larger companies with longer approval processes. But it’s important to…

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Stop (Brand) Police!

Stop (Brand) Police!

How frustrating is it to spend blood, sweat and tears on creating a communication, either yourself or through an external resource, for it to be pulled up by the brand…

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Bad Date Syndrome

Bad Date Syndrome

When I do branding seminars I have one slide that leaves the room silent. It’s a picture of an over-bearing man with a bored looking woman. A title over the…

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