You want attention-grabbing copy written in English, or creative adaptations of French or German copy for the English market? Abso-frickin-lutely. You want it now? Look no further. As a senior copywriter, I’ve worked for many large global clients writing head-turning headlines, slick sales copy, and share-worthy social media posts. I’m also an Oxford languages graduate with a particularly strong understanding of the German market and culture. This has led to a longstanding relationship with Mercedes-Benz, adapting headlines for the UK and US markets. Whatever I’m working on, no matter how technical, I believe there’s always an interesting insight or way of phrasing that generates interest in the product.
Toby’s Copywriter Portfolio
Industries & Clients
Automotive
MINI, Mercedes Benz
Fashion
Marks & Spencer
Financial
Barclays Bank, Munich RE
FMCG, non food
Purina ONE
Food and Drink
Tesco, Kelloggs, Pernod Ricard, Diageo, InBev, Ferrero, McDonald’s, Kraft
Non-Profit
Welthungerhilfe, Institute of Contemporary Arts
Agencies as a freelancer
Leo Burnett, McCann MRM, Ogilvy One, Ogilvy, WCRS Engine, Lowe Profero, Edelman, Razorfish
Agencies as an employee
M&C Saatchi, Sapient Nitro
Media types
Brochures, Direct mail, Naming, Print ads, Slogans, Websites
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