Before that, I was a copywriter for the Dutch fashion brand, Sandwich for 2.5 years. There I helped come up with concepts for their seasonal magazines, wrote their poetic manifestos, newsletters, website and social media pages, and helped create their shopping points program called The Sandwich Circle of Friends. Outside of fashion, I’ve written product demo scripts for the various clients of the production company Lukkien. I write the voice-overs, the shot lists and the supers and I make them all work together. A few years ago I sold a TV format to Talpa Media. They liked my writing style and impressive, (and sort of embarrassing) knowledge of all-things-television and asked me to join their team as a writer and translator for the Dutch formats they want to sell abroad.