For over twenty years, working as a freelance language consultant has brought me all kinds of experience within marketing, as copywriter for B2B and end-user copy, as well as translator. Playing with words came with the territory where I grew up. Exploring language, using it to create, play and communicate. I love words, words are fun, words are like Lego to me (can I say “Lego” here?). And fair enough, there’s a bit more to copywriting that just that. Saying the right thing at the right time and with the right tone of voice is what it’s all about. Your copy defines all your marketing material, and gives context to graphical content. Your copy brings it all home. After all, words change the world.