Hello, I’m Pawares, Thai copywriter

I live in Bangkok, Thailand.

Sawasdee! Working in the Thai creative industry for 9 years, I’m here to make your Thai localized campaign that perfectly blends brand messages with local preferences.

Sawasdee, I’m Pawares Vessukanmanukul (I know Thai name always long so you can call me “Marc”) a native Thai creative who occasionally takes on freelance copywriting projects to hone my craft.

Over the years, I’ve had the privilege of working closely with beloved Thai brands like Central Department Store, giving me a deep insight into what resonates with local audiences.
My journey has also led me to collaborate with global giants such as Unilever and Nestlé, where I’ve crafted TVC campaigns that hit the right notes with Thai consumers. This experience has taught me the art of capturing hearts with the catchy copywriting.

If you want to connect your big idea with the Thai audience, ensuring the right mood, tone, and context, or need assistance in overseeing localization projects, I’m here.

Skills

Pawares’s Copywriter Portfolio

Media types

Articles/Editorials
Blogs
Brand/Corporate Identity
Brand Guidelines
Brand Names
Digital Media
Direct Mail
Newsletters
Packaging/Product Description
Presentations
Press Releases
Print/Post Ads
Social Media
Slogans
TV/ Video Scripts
Websites

Awards

2023 Cannes Lions – Bronze “Let Her Grow” (Agency: Select Start)
2022 Award Awards – Silver “Girls in White” (Agency: Wolf BKK)
2021 Spikes Asia – Grand Prix “Shop Unfriend” (Agency: Wolf BKK)
2021 Ad Fest – Grand Prix “Shop Unfriend” (Agency: Wolf BKK)
2021 Awards Awards – Gold “Shop Unfriend” (Agency: Wolf BKK)
2021 New York Festivals – Silver “Shop Unfriend” (Agency: Wolf BKK)
2020 Clio Awards – Silver “Don’t Die Till That Day” (Agency: Wolf BKK)
2020 Spikes Asia – Silver “Don’t Die Till That Day” (Agency: Wolf BKK)
2019 Adstar – Gold “Shop Hard Work Harder” (Agency: Wolf BKK)

Agencies as an employee

BBDO Bangkok
Wolf BKK Bangkok
SPA-Hakuhodo Bangkok
Wunderman Thompson Thailand

Agencies as a freelancer

Select Start Bangkok

VGI Global Media

Zenith Singapore

Want to see more Asian copywriters like Pawares? Here are some suggestions:

Pawares is the Thai copywriter that clients hire when they need a writer they can trust. With a polished combination of talent, experience and dedication, Pawares will ensure your brand stands out.

Pawares is available for work onsite in Bangkok or remotely for clients anywhere in the world. Whether short-term assignments, or ongoing projects. He is particularly experienced in the Retail sector, but has also excelled for clients in Beauty and Technology.

Need more options? Visit this landing page Thai copywriters to browse other Thailand copywriters with different skillsets. If you don’t find the perfect match, contact one of our agents and we will search our extensive database to find the writer who’s right for you.

Tell us more about your project – Our agents will connect you with Pawares

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