Influenced by western culture and academic education, I’m a copywriter in China specialized in adaptation copywriting from foreign languages to traditional Chinese (both Mandarin and Cantonese). Before I become a full-time freelance, I worked in global advertising agencies, digital marketing agencies, Hong Kong largest group-buy company as a full-time freelance copywriter. My works across above-the-line, below-the-line and online. The quality and creativity of my works gained me several awards from Kam Fan, the most recognized advertising competition in Hong Kong. Awards are list below. I’m now a full-time freelance and blog copywriter of www.archiarchi.hk.
Paul’s Copywriter Portfolio
Industries & Clients
Beauty/Cosmetics/Perfume
Ciba Vision
Electronics
Philips, Western Digital
Entertainment
Venetian, Galaxy World
Financial
JP Morgan, Heng Seng Bank
Government
Hong Kong Government
Healthcare
Polident, Panadol, Friso, Eyemo
Media
iCable
Non-Profit
Green Sense
Property/Construction
Henderson Land, Sino Estate, New World
Transport
MTR
Agencies as a freelancer
2013 – 2014 Redworks 2012 – 2013 Ogilvy & Mather 05 – 08/2012 Waoo
Agencies as an employee
03– 05/2012 Yuhin 2011 – 2012 BeeCrazy 2010 – 2011 Grey Hong Kong
Awards
2010 The Kam Fan Awards Single Print – Personal products Bronze Westone Earphones – 5 Line Staff – Details Bronze Westone Earphones – 5 Line Staff – High Key Bronze Westone Earphones – 5 Line Staff – Low Key Poster Single Merit Green Sense NGO/ environmental conservation – Jaws never return poster Ambient Bronze Green Sense – Jaws never return Tissue Pack Bronze Green Sense – Jaws never return Vinegar Plate Field Marketing Silver Green Sense – Jaws never return Tissue Pack Merit Green Sense – Jaws never return Vinegar Plate Apple Daily Advertising Award 2010 Print EyeMo – itchy Eyes? – Feather
Media types
Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Magazines, Newsletters, Naming, Point of sale, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites
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