Hello, I’m Osvaldo, Spanish copywriter

I’m Panamanian and I live in Panama.

With 9 years of experience, I believe that in advertising we must be in constant renovation. We’ve to think globally, be adapted and prepared to solve any kind of problem even it is far from our comfort zone. We need to create the best synergy with people, our clients and partners to call them in a certain future our friends. We’ve to achieve things for good, for change.

PAA career in the Ad world it’s a matter of choosing the correct door. Each door gives you an opportunity but you must be very wise when choosing the right one. How is that? Let me tell you about my journey.

BOOK ME

Industries & Clients

Automotive
Toyota

Financial
BAC Panama

Food and Drink
Seco Herrerano

Government
Panama Tourism Authority

Home and Garden
Grupo Novey

IT/Telecoms
Claro

Luxury goods
Jamar furnitures

Media
Medcom

Property/Construction
Cochez y Cia.

Services
ASSA Insurance company

Agencies as an employee

Creative Director at P4 Ogilvy & Mather (January 2012 – Present)

Panama Responsible of leading a group of people developing day to day and monthly campaigns for international and national clients from different industries: Wireless Service Provider (Claro) Automobile Distributor (Toyota) Insurance Company (ASSA) Banking (BAC) Hardware and Construction (Cochez y Cia) and Tourism (Attenza) Also, I help my team boosting and improving their ideas to turn them into award winning work.- Creative writing – Researching Insights- Developing Concepts- Consumer analysis- Particularly good at client presentations – Graphic skills- Love to work with Teams Art Director at Y&R (March 2010 – November 2010)

Panama Responsible of leading a group of designers in the creation of graphic campaigns (press, storyboards, outdoors, digital, packaging) for clients in the Mobile (Movistar) Technology (LG) and Automotive (BMW & MINI) industryS enior Graphic Designer at Union DDB (April 2009 – March 2010)

Responsible of displaying graphic campaigns (Press, storyboards, outdoor) for clients in the medical (Hospital San Fernando) Automotive (Honda) Wireless Service Provider (Telecarrier) Hotel (Venetto Hotel & Casino) and Lightning (Lumicentro) Industry Graphic Designer / Art Director at McCann Erickson (December 2008 – March 2009)

Responsible of displaying graphic campaigns (Press, storyboards, outdoors, packaging,) for SAB MILLER (Balboa & Atlas Beer)Graphic Designer at Y&R. (July 2008 – December 2008)

Responsible of displaying graphic campaigns (press, storyboards, outdoors, digital) for clients in the Mobile (Movistar) Technology (LG) and Automotive (BMW & MINI) industry Graphic designer at The Ad Company. (January 2008 – July 2008)

Graphic Designer at Mobival. (January 2007 – January 2008)

Other Languages

English

Awards

2015 / 2016 BEST OF OGILVY CLIO Awards – Gold – Branded Content. Digital CLIO Awards – Bronze – PR. Special Event ONE SHOW – Silver – Social Media/ Innovation in social media ONE SHOW – Silver – Social Media. Corporate social responsibility ONE SHOW – Silver – PR – Corporate social responsibility LIA. Silver – Digital. Use of Social Media LIA. Bronze – Digital. Media Promotion CANNES LIONS – Shortlist – Media: Use of Social Platforms CANNES LIONS – Shortlist – Media: Publications & Media CANNES LIONS – Shortlist – Direct: Publications & Media CANNES LIONS – Shortlist – Direct: Use Of Social Audience CANNES LIONS – Shortlist – Direct: Response/Real-Time Activity OJO DE IBEROAMÉRICA – Gold. Interactive. Use Of Social MediaOJO DE IBEROAMÉRICA – Silver. PR. Digital/Social Media OJO DE IBEROAMÉRICA – Silver. Media. Film/TV OJO DE IBEROAMÉRICA – Silver. Media/Media Mix OJO DE IBEROAMÉRICA – Bronze. Media/Digital Media OJO DE IBEROAMÉRICA – Bronze. Content/Audiovisual OJO DE IBEROAMÉRICA – Bronze. Content/Digital FESTIVAL CARIBE – Gold – Media/Campaign FESTIVAL CARIBE – Gold – Media/Transit FESTIVAL CARIBE – Gold – Media/Installations FESTIVAL CARIBE – Gold – Media/Special constructions FESTIVAL CARIBE – Gold – Media/Various FESTIVAL CARIBE – Gold – Interactive/Social Media Actions/ Viral Marketing FESTIVAL CARIBE – Gold – Interactive/ Content FESTIVAL CARIBE – Silver – Interactive/ Online campaign PROMAX BDA LATIN AMERICAN – Gold – Marketing Digital SOCIAL MEDIA IBEROAMERICAN AWARDS – Gold – Best campaign or initiative on Twitter OPEN TV AWARDS – Gold 2011 OJO DE IBEROAMERICA – Bronze – New Talents 2010FESTIVAL CARIBE – Gold – New Talents