Hello, I’m Natalie, American copywriter

I live in Los Angeles, United States.

With more than 15 years of professional writing, editing, journalism and producing experience I bring a high-level of professionalism, efficiency and creativity to the table. My background includes writing and producing marketing concepts for a wide range of industries — from beauty and luxury to technology and automobiles. The companies I’ve worked with include Sony, Dell, Ford, Michele Watches, Disney, Revlon, and more. I pride myself on delivering engaging, dynamic content that exceeds expectations and yields results. Whether you’re interested in high-concept ideas to create a buzz or you need case studies that will attract investors, I can help you.

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Industries & Clients

Automotive
Ford

Beauty/Cosmetics/Perfume
Revlon, L’Oreal

Electronics
Dell, Sony, Verizon

Energy/Fuel
Actsoft

Entertainment
Chris Brown, Paris Hilton, Stan Lee, Mike Epps, Bella Thorne

Event organisation
Red Cup Agency

Fashion
Blu Magazine, Fashion Editorial; La Florida Chic, Michele Watches, Manhattan Hair Institute

Financial
Dun and Bradstreet

Food and Drink
Procter and Gamble, Nestle, Unilever, Coca Cola, Kelloggs, Mars

Government
SBDC

Healthcare
Laser Spine Institute, Academic Alliance in Dermatology, CVS.com (Pharmacy Microsite Copy)

Home and Garden
Home Resource, Windstar Homes, Fig Home, Space

IT/Telecoms
Verizon, Sprint, AT&T

Leisure
The Club at Treasure Island

Luxury goods
Old Northeast Jewelers, Michele Watches

Media
Associated Press, St. Petersburg Times, Media General

Non-Profit
SBDC

Property/Construction
Teasdale Worldwide

Retail
Walmart.com, Samsclub.com, CVS.com, Dell

Services
Lucky Lemon Films

Transport
Actsoft

Agencies as a freelancer

2016 I have always had freelance clients, even throughout my work as a full-time employee. For more than 10 years, I was a contributing editor for a luxury watch publication, which was a freelance role. I was eventually promoted to editor-in-chief, in a full-time capacity.

Agencies as an employee

Creative Editor Ignite Media Solutions October 2010-March 2016 Optimize IVR and commercial copy for DRTV products to boost sales (within 4 months generated more than $100k in sales revenue)Direct marketing research to understand sales trends and patterns Write and develop commercial scripts for clients based on consumer research, trends, brand strategy and past results of similar products and demographics Ensure brand integrity, which align with our message, is upheld in marketing campaigns Consult with clients on ways they can improve commercial success and increase conversion through media spend, product price points and product incentives Analyze reports to determine new optimization opportunities on the creative side Direct copy department; edit all new copy Work closely with software developers to create Siri-like technology for the DRTV industry Lead weekly optimization training for junior writers Work closely with writers to improve copy strategy and logic

Awards

Recently chosen as a top 5 selection at the Gasparilla International Film Festival for my screenplay entitled, “The Doll”

Media types

Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Manuals, Newsletters, Naming, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Websites

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