I am a copywriter in Germany. I’ve divided my career as an employee almost equally between two of Germany’s top creative agencies, Jung von Matt and Grabarz & Partner, won many awards and worked for many brands in almost every branch of the industry. After working as a Creative Director and Group head for several years, I decided to quit and focus 100% on what I’ve always loved most about my job and what I’ve always been best at: coming up with stuff. A new brief, a new brand, a new problem, an empty piece of paper, a brainstorm, a deadline, that’s what gets me excited.
Martin’s Copywriter Portfolio
Industries & Clients
Automotive
Volkswagen, Mercedes, Audi, BMW, Lamborghini, Hyundai, Smart, Skoda
Beauty/Cosmetics/Perfume
Douglas
Durable Goods
Hilti
Electronics
Sennheiser, Grundig, Huawei, Loewe, Phillips, Brother
Energy/Fuel
Wintershall, Eprimo, JET, EnBW
Fashion
Adidas, ECCO, Asics
Financial
DEVK, DZ-Bank, Comdirect, Commerzbank, VW-Bank, Audi-Bank, Stuttgarter Versicherung
Food and Drink
Krombacher, Bitburger, Coca Cola, Fanta, Fritz-kola, Heineken, Veltins Landskron, Bad Liebenzeller, Homann, Norge, Gallo, Ricola, Mumm, Campari, König Pilsener, Krombacher, Jubi, Müller, Milram, ViO, Diebels, Franziskaner, Paulaner, Afri Cola, Bluna, Jägermeister, Katjes, Burger King, Fisherman’s Friend, Vapiano, Darboven, Dreamies
Healthcare
Medilens, Apollo, BIG, Emporia
Home and Garden
IKEA, Porta, Hülsta, Velux, Hagebau, Toom, BAUHAUS
Industry/Chemical
Degussa, Hirschmann Automotive
IT/Telecoms
Vodafone, Arcor, Unitymedia, Base, Simyo, blau.de, Telekom, Sky
Leisure
Lotto Hessen
Media
Radiozentrale, Stern magazine, View, Handelsblatt, Brigitte Magazine, Brigitte Women Magazine, Eltern, Audible
Non-Profit
International Society for Human Rights, Blindenverein, DRK, Plant for the Planet
Recruitment
MSE Personal Service, Lis Nielsen Recruitment
Retail
EDEKA, Netto, LIDL, Rewe, Staples, Toom
Services
Deutsche Post, Hermes, Immonet, Wieners & Wieners
Transport
Deutsche Bahn, Lufthansa, Sixt, HVV
Agencies as a freelancer
Jung von Matt, Heimat, Serviceplan, Kaspen/ Jung v. Matt, DDB Tribal, Grabarz & Partner, Kolle Rebbe, Leagas Delaney, thjnk Düsseldorf , Nerdindustries, Philipp und Keuntje, BBDO Proximity, Select NY Berlin, Innocean, Heimat Hamburg, Heye Digital Lab, Blood Actvertising, thjnk Düsseldorf, Zurgams, Deep Blue, Sapient, Nonfood
Agencies as an employee
Jung von Matt, Aimaq Rapp Stolle, Grabarz & Partner, Red Rabbit
Awards
More than 100 international and German awards. List on request
Media types
Direct mail, Newsletters, Point of sale, Presentations, Slogans
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