I have worked for renowned advertising agencies (DDB, Ogilvy, Y&R and FCB) around the world (Paris, Cape Town, Singapore), both as copywriter and associate creative director. I conceptualise campaigns for local and global clients in English and French, producing work for much-loved brands such as Volkswagen and Nivea. I am fascinated and inspired by the fast evolution in advertising, that includes integrated thinking, entertainment and non-conventional use of media. I have won creative awards both locally (South African Loeries Awards) and internationally (Cannes Lions), including an African Cristal Grand Prix.
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