I have worked for renowned advertising agencies (DDB, Ogilvy, Y&R and FCB) around the world (Paris, Cape Town, Singapore), both as copywriter and associate creative director. I conceptualise campaigns for local and global clients in English and French, producing work for much-loved brands such as Volkswagen and Nivea. I am fascinated and inspired by the fast evolution in advertising, that includes integrated thinking, entertainment and non-conventional use of media. I have won creative awards both locally (South African Loeries Awards) and internationally (Cannes Lions), including an African Cristal Grand Prix.
Jonathan’s Copywriter Portfolio
Industries & Clients
Automotive
Volkswagen, BMW Motorrad, Audi
Beauty/Cosmetics/Perfume
Nivea, Ponds
Electronics
Wechat
Energy/Fuel
Engen, Castrol
Entertainment
Hasbro
Fashion
Adidas
Financial
Allan Gray, ING Direct
Food and Drink
Savanna cider, SAB, Schweppes, Lipton, Mc Donald
Healthcare
Dentyne
IT/Telecoms
B&YOU
Leisure
Accor Hotels
Media
News24, L’équipe
Non-Profit
WWF, Greenpeace, NSRI
Property/Construction
Caterpillar
Transport
Ouigo
Agencies as a freelancer
Y&R Cape Town as CopywriterWorked on the Lipton pitch and won it.
Agencies as an employee
Ogilvy & Mather Singapore as Associate Creative Director (Copywriter) – November 2016-Present Worked on: Unilever global account.
FCB Cape Town as Copywriter – March-November 2016 worked on: Nivea, Engen Petrol Brand, Savanna Cider, BMW Motorrad, Zonnebloem wines, Richelieu Liquor and Coca-Cola.
Ogilvy & Mather Cape Town as Copywriter – 2014-2016 worked on: Volkswagen, SAB, Adidas, WWF, NSRI, Castrol, Allan Gray, Dentyne, Schweppes, Caterpillar, Wechat and News24.
DDB Paris – 2013 as Copywriter worked on: Volkswagen, Mc Donald, Greenpeace, Hasbro, B&YOU, ING Direct, Accor Hotels, L’équipe and Ouigo.
Media types
Brand guidelines, Brochures, Direct mail, Editorials, Internal communications, Magazines, Newsletters, Naming, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites
Awards
Cannes Lions
- Finalist- Direct- Cadbury Generosity Bar
- Finalist- Media- Cadbury Generosity Bar
- Finalist- Brand Experience- Cadbury Generosity Bar
- Finalist- Outdoor- NIVEA SunSlide
London International Awards
- Finalist- Health- Slap Off
Loeries Awards
- Bronze- Outdoor- The 1 Ton Coupon
- Finalist- Outdoor – NIVEA SunSlide
- Finalist- Radio- BMW GPS Stutter
- Finalist- PR – The 1 Ton Coupon
- Finalist- Media Innovation – The 1 Ton Coupon
Creative Circle South Africa Ad of the Year
- 2nd Place – Best of Outdoor – The 1 Ton Coupon
- 2nd Place – Best of Experiential- NIVEA SunSlide
Creative Circle Singapore (Gong Awards)
- Silver- Design- Generosity Bar
- Bronze- Outdoor- Generosity Bar
- Bronze- Film- Slap Off
- Finalist- Brand Experience & Activation- Generosity Bar
- Finalist- Film- Little efforts go a long way
Best of Ogilvy
- In the book- Advertising- Generosity Bar
- In the book- Advertising- Slap Off
African Cristal Festival
- Grand Prix- Outdoor – NIVEA SunSlide
- Gold- Outdoor – NIVEA SunSlide
Creative Circle South Africa Ad of the Month
- 2nd Place – Outdoor – The 1 Ton Coupon
- 3rd Place – Experiential- NIVEA SunSlide
- 3rd Place – Radio – BMW GPS Stutter
Prism Awards
- Bronze – Flying Fish, Bus Stop Barber
Pendoring Awards
- Finalist- Radio – BMW GPS Stutter
Best Ads
- Best Direct Marketing – POND’S Pollution Makeup
- Best Ambient – NIVEA SunSlide
- Best Outdoor – News 24 The Updating Street Pole
- Best Experiential – CADBURY Generosity Bar
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