I am a seasoned English copywriter based in France with over 20 years of experience in global brand communications. I develop brand platforms, TOV guidelines and pertinent copy and content to build clear, consistent identities and messaging on and offline. I’m good with Cars and Technology. I love Food, Wines & Spirits and I have specialist expertise in Luxury, Fashion and Beauty. How come? I know how to share a good story, quite simply.
Automotive
Nissan, Renault
Beauty/Cosmetics/Perfume
L’oreal, L’oréal Professionnel, Wella, Londa Professional, Nioxin, Olay, Guerlain, Lancôme, Bvlgari, Biotherm, Chanel, Dior, Swarovski…
Fashion
Dim, Etam
Financial
BNP
FMCG, non food
P&G (Ariel, Gillette) Unilever (Zendium) Reckitt Benckinser (Hapric, Vanish)
Food and Drink
Perrier-Joüet, Jamesons’ Whiskey, Absolut Vodka, Grolsch Lager, Blackush Whiskey Sub Zero, Coca-Cola, Pepsi
Healthcare
Galderma Skincare, Sanofi
Industry/Chemical
Nexans, Bombardier, Turbomeca
IT/Telecoms
Orange, HP, Luceor
Leisure
Futuroscope, Accor
Luxury goods
Bvlgari, Chanel, Dior, Léonard, Parker, Waterman
Non-Profit
Wella/Unicef Making Waves, Action Against Hunger, Shining Hope
Recruitment
Orange, Neumann
1990, PPM Radiowaves, Heinz, New York Radio Award,
THE DESIGNORY 2016 ESV DIGITAL 2016 ZORBA 2015 UZIC 2015 NURUN 2014CBA DESIGN 2012 CLM BBDO 2011 MEGALO & CO 2010 PROMIMITY 2010 NEW BBDO 2009 EURO RSCG 2008 FULLSIX 2007 TAG WORLD WRITERS 2005 I&E 2003 PUBLICIS (all agencies) 2002
TRANSWORLD 1989 TBWA 1992 LYNNE FRANKS 1995 PUBLICIS 1997
Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Magazines, Newsletters, Naming, Packaging, Point of sale, Presentations, Press releases, Print ads, Radio scripts, Slogans, Websites
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Remy – Arabic copywriter – Dubai