Always examining everything, wanting to know everything. Because of that, my pencil, after more than 20 years writing at big advertising agencies, has become sharper and faster. And more versatile because of the fascinating growth of digital communication. In combination with my experience and expertise in traditional 1-to-1 communication it makes me an extremely useful and efficient copywriter. Always on-brief and producing convincing copy as a result, even from complex subjects. This explains my success in organisations as diverse as ING Bank, Shell, Amstel Beer, Ford Cars, Dutch Railways and American Express. If needs-be, I can even prepare your script for the cinema, because I am an experienced and skilled scenario/scriptwriter for (company)movies.
Jan’s Copywriter Portfolio
Industries & Clients
Automotive
Mercedes Benz, Ford, Citroën, BMW, DAF Trucks
Durable Goods
AEG Witgoed
Electronics
Philips, Bose Direct, Canon Benelux, Seiko horloges, Dell Computer
Energy/Fuel
Shell, BP, NUON, Eneco, Qurrent, HilverZon
Fashion
Score Jeansshops
Financial
Robeco Groep, ABN AMRO, ING, OHRA, SNS Bank, Delta Lloyd, Ostrica, American Express, Reaal, Fortis, De Hypotheker
FMCG, non food
Het Parool, Sigma Coatings
Food and Drink
Amstel Bier, Nescafé Dolce Gusto, Soda Club
Government
Vereniging Nederlandse Gemeenten, Ministerie Sociale Zaken
Healthcare
Dr Vogel, Boots Pharmaceuticals
Home and Garden
IKEA Nederland
IT/Telecoms
KPN Telecom, Orange, IBM
Leisure
Center Parcs, Eurodisney Benelux, Stormer Marine
Non-Profit
Novib, BankGiro Loterij, Postcode Loterij
Retail
Etos, Albert Heijn
Services
De Lage Landen Autolease, ADP Nederland, Lavold Schoonmaak, Nederlandse Veiligheidsdienst
Transport
KLM (Flying Blue), Nederlandse Spoorwegen, British Airways, Stormer Workboats
Media types
Annual reports, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Manuals, Newsletters, Point of sale, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Websites
Agencies as an employee
1992 – 1998 Direct Company 1998 – 1999 FCA! Werner&Messelink 1999 – 2001 PPGH/JWT Colors 2002 – 2003 TBWADirect Company 2004 – 2013 Ogilvy
Agencies as a freelancer
2013 – 2015 Rapp 2014 – 2015 Total Creation 2015 – 2016 ZB Communication
Awards
1997 Direct Company, Zilveren EFSP (Best European Promotion) voor Air Miles 1998 Direct Company, bronzen Esprix voor introductie Postbank IT Fonds
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