Hi, I’m George, an English copywriter in Berlin. I come from the world of pop-culture, alternative/independent film and music. As a teenager in the 90s, I was constantly reading lifestyle magazines like The Face, i-D, Dazed & Confused, ultimately getting educated about art and pop-culture, while subconsciously assimilating their hip writing style, offbeat sense of humor and irreverent attitude. Later on, while doing my Journalism & PR bachelor’s degree in America, I expanded on those initial influences and became more proficient at writing target-specific copy. As an English copywriter in Germany, I can do excellent German-to-English, Russian-to-English and Bulgarian-to-English adaptations as well.
George’s Copywriter Portfolio
Industries & Clients
Automotive
VW, Mazda, Scion (Toyota), Bentley
Beauty/Cosmetics/Perfume
Unilever, Sunsilk, Estee Lauder
Durable Goods
Bosch, Siemens
Electronics
Siemens, Philips, IBM, Arrow, Nikon
Energy/Fuel
Shell
Entertainment
BamS, film/music criticism articles, blogging
Fashion
Hugo Boss
Financial
Sparkasse, Post Bank, Deutsche Bank, Euroline
FMCG, non food
Gillette, Dr. Best
Food and Drink
Nestle, Delta, Kraft, Coca Cola, Oreo, Gatorade, Minute Maid, Red Bull
Government
EU integration brochures/posters
Healthcare
Aspirin, Viagra, Oral B, MAM
IT/Telecoms
Vodafone, Kaspersky antivirus
Leisure
Les Fleurs Boutique Hotel
Luxury goods
Franck Muller Geneve, Pierre Kunz
Media
BamS, Exberliner, Moviepilot
Non-Profit
EU integration brochures/posters
Property/Construction
Brochures & websites for various luxury gated community projects
Retail
Euronics, Media Markt
Transport
Austrian Airlines
Agencies as an employee
2003-2006 – full-time at JWT, Sofia 2011-2012 – studying & concepting at Miami Ad School, Hamburg 2013-2013 – internship at Jung von Matt, Berlin 2013-2014 – full-time at Ogilvy, Frankfurt
Media types
Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines
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