I’m a native English copywriter with a strong background in both editorial and branded content. I’ve lived and worked in the UK, UAE, Cambodia, Thailand and Netherlands as a writer and editor and have accumulated a diverse CV writing for publications including LifestyleAsia, Gulf News, the Louis Vuitton Guide, Tatler, Hello and Harpers Bazaar, among others. In my work as a copywriter, I’ve produced content for clients including C&A (the global account), Lexus, Converse, Clinique, Buddha to Buddha, Booking.com and Diageo. I specialise in lifestyle content.
Gaby’s Copywriter Portfolio
Industries & Clients
Automotive
Lexus
Beauty/Cosmetics/Perfume
Sephora, LVMH
Fashion
Louis Vuitton guide (wrote style and design sections), LifestyleAsia (managing editor), Bangkok 101 (fashion columnist)
Food and Drink
Diageo, Pernod Ricard
Healthcare
Bumrungrad Hospital (editor of the magazine via Oakins & Stone)
Leisure
Expedia, Booking.com, TripAdvisor, TravelFish, Gulf Business
Luxury goods
LifestyleAsia, Louis Vuitton, Tatler, Harpers Bazaar, Luxury Society Asia, Prestige
Media
CNN (contributor), Gulf News (contributing reporter, feature writer and columnist), Heat, Bliss, More, Tatler, Hello, Bangkok 101, Coconuts Bangkok, Now
Retail
Mall of the Emirates, Deira City Centre
Agencies as a freelancer
King Content, Brandalism, Louis Vuitton guides, CNN, Tatler, Hello, Harpers Bazaar, Bangkok 101, TravelFish, Expedia, TripAdvisor, Prestige
Agencies as an employee
Vice (senior copywriter), LifestyleAsia (managing editor), Gulf News (columnist and feature writer), VIVA (fashion writer)
Media types
Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Internal communications, Magazines, Manuals, Newsletters, Naming, Packaging, Point of sale, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites
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