Hello, I’m Edward, a Dutch copywriter

I like to work for local and international clients.

Clients with great ambitions and clients that want to stay ahead in their market. I make a difference between ‘just ideas’ and ‘great concepts’. I come up with more than just one idea, provide the right copy and images and make great concepts fly. Chat GPT is my creative sparring in the process. But Chat GPT is not human, it only provides you information. Tone of voice and relevance it what a copywriter can and must decide. Or are you gonna blow away your budget on false information?

With over 20 years of experience in advertising, I think I know what works in the market.

Radical concepts. Intelligent copy. Quick thinker. Analytical. Online concepts, copy, interview blogs, video scripts. Always start with a good concept based on strategic values. Like I do frequently for Microsoft’s blog Pulse, with 10.000 readers per day.

Skills

Edward’s Copywriter Portfolio

Industries & Clients

Automotive
Nissan, Peugeot, Mercedes-Benz, Citroën, Fiat, Harley Davidson

Beauty/Cosmetics/Perfume
Labello, Nivea, Beiersdorf

Durable Goods
Philips, Bose

Energy/Fuel
Shell, Nuon, Essent

Entertainment
Orkater Theater, KLM Open

Event organisation
Leerdammer, Nuon

Fashion
We Fashion

Financial
ABN AMRO, ING Bank

FMCG, non food
Perry Sport, Pearle

Food and Drink
Heineken, Grolsch, Lipton Ice Tea, Dr Pepper, Leerdammer, Cup-a-Soup

Healthcare
Beiersdorf

Home and Garden
IKEA, KeukenKampioen, Woonexpress, Palau

Industry/Chemical
BASF

IT/Telecoms
KPN, Vodafone, UPC, T-Mobile, Microsoft, zelfopwekken.nl

Leisure
Sunware, Perry Sport

Luxury goods
Tiffany&Co

Media
S.T.E.R.

Non-Profit
Greenpeace, Amnesty International, Cordaid

Property/Construction
Symphony Towers, Rivers Amsterdam

Retail
Albert Heijn, Perry Sport, Kruidvat, C1000

Services
Tinker, Cosmo, Team Kappers, Wave International, Davilex, HardRock Cafe

Transport
KLM, Transavia, Oad

Agencies as a freelancer

2002 TBWA 2002 Red Urban 2002 Eigen Fabrikaat/DDB 2003 Craft Worldwide 2004 PMSvW/Y&R 2008 Tribal&DDB 2011 Bose 2013 Isobar 2015 Publicis 2016 Fitzroy

Agencies as an employee

1995 Bozell

1996 BvD-Euro RSCG

1999 Leo Burnett

2000 Hoofdbureau

2001 Leo Burnett

2006 TBWA/Tequila

Media types

Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Internal communications, Newsletters, Point of sale, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Websites

Awards

2016, The Netherlands, Nomination SAN, HostNet, True Ideas

2015, The Netherlands, Nominations ADCN, SPIN Awards and SAN for KLM Royal Dutch Airlines ‘High Five’ spectacular, DDB/Eigen Fabrikaat

2010, UK, Nomination AOP Awards, Philips Streamium, Tribal DDB & DDB London

2009, International, Lürzers Ad of the Week (14), Philips Streamium, Tribal DDB & DDB London

2007, The Netherlands, Winner SAN, WE Fashion, TBWA NEBOKO

2007, The Netherlands, Silver ADCN Lamp (interaction design), WE Fashion, TBWA NEBOKO

2005, The Netherlands, Winner SponsorRing Sport, ING Marathon, TBWA Brand Experience Company

2005, The Netherlands, Bronze Esprix, ING Marathon, TBWA Brand Experience Company

2005, The Netherlands, Slash ‘n’ Burn Award, Gold, MB Puzzles, Social Glue

2004, The Netherlands, Finalist SponsorRing Sport, ING Marathon, TBWA Brand Experience Company

2001, The Netherlands, Finalist SAN, print Euronet Internet, Het Hoofdbureau

2001, The Netherlands, Finalist Adformatie Retail award, America Today, Het Hoofdbureau

2000, The Netherlands, Gold Giraffe Event Award, Leerdammer, Noordervliet & Winninghoff/Leo Burnett

2000, The Netherlands, Finalist Accent, TVC Amev ‘Plumber’, Noordervliet & Winninghoff/Leo Burnett

2000, The Netherlands, Finalist Accent, TVC Amev ‘Sailor’, Noordervliet & Winninghoff/Leo Burnett

2000, France, Finalist Montreux, TVC Amev ‘Plumber’, Noordervliet & Winninghoff/Leo Burnett

2000, France, Finalist Montreux, TVC Amev ‘Sailor’, Noordervliet & Winninghoff/Leo Burnett

1999, Europe, Finalist Epica, posters HardRock Café, Noordervliet & Winninghoff/Leo Burnett

1999, USA, Finalist Mobius, TVC HardRock Café Amsterdam, Noordervliet & Winninghoff/Leo Burnett

1999, France, Finalist Cannes Festival, outdoor Tanning Shop, BvD – EURO RSCG

1999, United Kingdom, Gold London Advertising Festival, outdoor Tanning Shop, BvD – EURO RSCG

1997, The Netherlands, Finalist Accent, BvL Graphic Productions, Bozell

Want to see more Dutch copywriters like Edward? Here are some suggestions:

Edward is the Dutch copywriter that clients hire when they need a writer they can trust. With a polished combination of talent, experience and dedication, Edward will ensure your brand stands out.

Edward is available for work onsite in Amsterdam or remotely for clients anywhere in the world. Whether short-term assignments, or ongoing projects. He is particularly experienced in the Energy sector, but has also excelled for clients in Technology and B2B.

Need more options? Visit this landing page Dutch copywriters to browse other Amsterdam copywriters with different skillsets. If you don’t find the perfect match, contact one of our agents and we will search our extensive database to find the writer who’s right for you.

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