Influenced by western culture and academic education, I’m a copywriter in China specialized in adaptation copy-writing from foreign languages to traditional Chinese (both Mandarin and Cantonese). Before I become a full-time freelance, I worked in global advertising agencies, digital marketing agencies, Hong Kong largest group-buy company as a full-time copywriter. My works across above-the-line, below-the-line and online. Quality and creativity of my works gained me several awards from Kam Fan, the most recognized advertising competition in Hong Kong. Awards are list below. I’m now a full-time freelance and blogger of www.archiarchi.hk. As a Chinese copywriter, my service includes traditional advertising Chinese copy-writing, social media Chinese copy-writing and SEO Chinese copy-writing.
Danny’s Copywriter Portfolio
Industries & Clients
Beauty/Cosmetics/Perfume
Ciba Vision
Electronics
Philips, Western Digital
Entertainment
Venetian, Galaxy World
Financial
JP Morgan, Heng Seng Bank
Government
Hong Kong Government
Healthcare
Polident, Panadol, Friso, Eyemo
Media
iCable
Non-Profit
Green Sense
Property/Construction
Henderson Land, Sino Estate, New World
Transport
MTR
Agencies as a freelancer
2013 – 2014 Redworks2012 – 2013 Ogilvy & Mather05 – 08/2012 Waoo
Agencies as an employee
03– 05/2012 Yuhin2011 – 2012 BeeCrazy2010 – 2011 Grey Hong Kong
Awards
2010 The Kam Fan AwardsSingle Print – Personal productsBronze Westone Earphones – 5 Line Staff – DetailsBronze Westone Earphones – 5 Line Staff – High KeyBronze Westone Earphones – 5 Line Staff – Low KeyPoster SingleMerit Green Sense NGO/ environmental conservation – Jaws never return posterAmbientBronze Green Sense – Jaws never return Tissue PackBronze Green Sense – Jaws never return Vinegar PlateField MarketingSilver Green Sense – Jaws never return Tissue PackMerit Green Sense – Jaws never return Vinegar PlateApple Daily Advertising Award 2010Print EyeMo – itchy Eyes? – Feather
Media types
Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Editorials, Magazines, Newsletters, Naming, Point of sale, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites
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