Hello, I’m Anita, American copywriter

I’m American and I live in Atlanta, United States.

Hello. I’m a consummate creative professional and an American copywriter experienced in leading the development and execution of marketing, branding and integrated marketing communications strategies. I’m US based, but spent much of my career in the international arena so I bring a global perspective to my work. Because I’ve lived and worked in several Commonwealth countries, I move seamlessly between American and British English.

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I’m a hands-on, results-driven leader, an innovator and experienced strategic problem solver with a record of success in consumer products, B2B, travel/tourism, real estate, retail, financial services, and healthcare focusing on all marketing channels. I love taking on assignments that require deep thinking and really getting to the essence of what makes a brand tick. Brand building is what I’m all about.