For 27 years I’ve written ads, strategies, thought starters, content, manifestos and copy in English. Some have even won me prizes in Cannes, Paris and New York, even a BAFTA. But better still, I still adore writing them. More than ever. Truly, madly, deeply. I’m both a strategic and creative writer. It’s a rare mix that wins new business and puts brands on maps. Many pitches offer a glittering array of polished creative work, but not the crucial link between an insight and a single thought. The big idea is 90% of the work. No campaign or strategy lives without one. Simple. Ding. Likewise, only big, insight-led thoughts make brands unique. It’s why so many brands waste fortunes to stay alive.
ANDREW’s Copywriter Portfolio
Industries & Clients
Automotive
Ford, Audi, Nissan
Beauty/Cosmetics/Perfume
Dove, Philips Beauty, Chanel, Valentino, Dior
Energy/Fuel
Shell, Alstom Power, Petronas
Financial
Barclays, Caisse d’Epargne
FMCG, non-food
Duracell
Food and Drink
Nestle, Nespresso, Grey Goose, Nescafé, Philadelphia, Japan Tobacco, Cadbury, Milka, Stimorol, Heineken, Guinness, Moêt et Chandon, Dom Perignon, Vittel, Perrier, Florette, 1666
Government
Invest in France, The Conservative Party, The Labour Party
Healthcare
Pfizer, Abbott, Merck, Glaxo SmithKline, Nestle
IT/Telecoms
Vodafone Europe, BT, IBM, Orange, Samsung
Leisure
MSC, Center Parcs, Accor, Campanile, Relais & Chateaux, Netflix, Illucity, Ubisoft
Luxury goods
Louis Vuitton, Dolce e Gabbana, Dior
Services
Meetic, Geodis
Non-Profit
The Samaritans, Cancer Research UK, Sidaction
Awards
A Cannes gold, Four Cannes silvers, a Cannes bronze, A Campaign Strategy, A Strategies France Silver, three BOH golds, three CDAs, two Caples and one BAFTA for an animated film on Channel 4
Media types
Brand guidelines, Internal communications, Naming, Print ads, Radio scripts, TV commercials, Slogans, Voiceover
Agencies as an employee
Ogilvy & Mather London BBH London My own agency, Andrew Jolliffe Ogilvy & Mather Paris
Agencies as a freelancer
Digitas Leo Burnett TBWA Marcel Buzzman Brand Image Red Fuse VMLY&R Wunderman Thompson BETC Ogilvy
Read our News
Read our Blog