Hello, I’m Andrew, French/English copywriter

I’m French/British and I live in Paris, France.

For 27 years I’ve written ads, strategies, thought starters, content, manifestos and copy in English. Some have even won me prizes in Cannes, Paris and New York, even a BAFTA. But better still, I still adore writing them. More than ever. Truly, madly, deeply. I’m both a strategic and creative writer. It’s a rare mix that wins new business and puts brands on maps. Many pitches offer a glittering array of polished creative work, but not the crucial link between an insight and a single thought. The big idea is 90% of the work. No campaign or strategy lives without one. Simple. Ding. Likewise, only big, insight-led thoughts make brands unique. It’s why so many brands waste fortunes to stay alive.