As an experienced lifestyle and fashion copywriter and editor, I’ll hit the right tone, craft creative campaigns and write compelling copy.
I’m a nimble wordsmith and creative thinker, who can transform a vision into a multi-channel campaign, a brand identity into an impactful narrative, and an idea into an engaging, SEO-friendly piece of written content. I’m also happy leading a team of writers, too.
I recently led Selfridges’ campaign editorial strategy and tone of voice, and edited and wrote content for the brand’s on and offline channels. Previously, I worked at British Vogue and freelanced for brands including Victoria Beckham, Bally, Heal’s, Mr Porter, Molly Goddard, Nyetimber, and Fenwick.
From concept to execution, I infuse each project with personality, thought and imagination.
