spreading creativity

Three places that want your creativity when your ad agency doesn’t

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Congrats! You’ve made it! Your business card finally reads “Copywriter” underneath your name. That’s great! Because starting now, you can immerse yourself in the thing you do best – creativity – AND get paid for it. What more could…
WHAT KIND OF COPYWRITER ARE YOU

What kind of copywriter are you?

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Whether you work freelance or for an agency, there are several different guises that we copywriters come in. 1. Business to consumer (b-to-c) copywriter This kind of copywriter is the type you’d see in movies, the wild and wacky guy (invariably…
copywriter

How to have some fun as a copywriter

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As any copywriter will tell you, writing advertising and corporate copy is an unremittingly joyless occupation. But sometimes it’s possible to have a little fun by playing a few games with the copy, headlines, and even the concepts. Here's…
how to manage tone of voice

How to manage tone of voice

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Knowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor…
Ad passion

Ad passion

Do you know that feeling, when you bite into your favourite dessert… it's delicious, exciting, sweet, rewarding, it makes you feel better and you just want more of it?Well, that's how I feel when I think, talk or write about advertising...Who…
agency copywriters and freelance copywriters

Going it alone: Five differences between ad agency copywriters and freelance copywriters.

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Ad agency copywriters and freelance copywriters do much the same job but enjoy very different lifestyles. So, which is best? Here are five big differences... but tell us what you think in the comments box below. 1. Work security Probably…
gloves that don't feel like gloves

Sleepless in New York, Zurich, Eindhoven, etc

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This campaign was created while on the road by globetrotting freelancer, Fraser.He's a busy man but that’s the way he likes it. Even while putting this article together he’s also getting ready for another trip – this time to Rotterdam…
Not the normal tips for being a freelance copywriter

Not the normal tips for being a freelance copywriter

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Maybe it’s the economy but there’s been a lot more interest in the idea of making money as a freelance copywriter over the last year or so. While being a successful freelancer isn’t something you can learn completely from a €5 ebook,…
How to travel and work as a freelance copywriter

How to travel and work as a freelance copywriter?

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How can I travel and work as a freelance copywriter? It’s many people's dream to get a job they can travel around the world with. Travel writer or photographer, masseuse, English teacher, cruise ship employee, tour guide… they’re all…
severe man - briefing

Why the creative brief is so important

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Sir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of research might go into a creative brief there’s…
Freelancer on holiday

Freelancer vacation: The best times for freelancers to go on vacation

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As a freelancer, you're often caught in a catch 22 situation when it comes to vacation time: You can go on holiday anytime you like (friends think you're on a permanent holiday), but you're worried about going away, because you might miss out…
freedom

Nevermind the ‘lance’ The important bit is ‘free’

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Once upon a time in the West End …Apart from a year as CD on Barclay’s at Leo Burnett London in 2009, I’ve been working for myself since 1995.When I started doing it, freelance was pretty much a euphemism for ‘Can’t Get A Job’.…