Work Habits

Read about the posts about the category Work Habits of How to be a copywriter by Copywriter Collective.

engage-readers-copywriter-collective

3 Simple ways to engage your readers and keep them reading (er…scanning)

You’ve failed. You’ve already lost their attention. You can never get them back. You lose. They’ve gone to somebody else’s website. What to do? I hate to break it to you but this happens every single day. Someone found…
reveal-thoughts-behind-copywriting-quote-copywriter-collective

Revealing the thoughts behind a copywriting quote

Recently, I had a discussion with a newbie freelance copywriter about the thorny issue of quoting. And it made me realise that even those of us that have earned our stripes struggle with this fairly regularly. It’s particularly hard to…
freelancing-hamburg-germany-copywriter-collective

City focus: Freelancing in Hamburg

Are you thinking of moving to Hamburg? Are you wondering whether you could get work full-time in an advertising agency there? Or freelance as a copywriter? Hannes, Copywriter Collective’s resident copywriter, knows a thing or to about them,…
collaboration-copywriting-copywriter-collective

Collaboration & Copywriting

The Value of a Copywriter. Collaboration is one of the hottest buzzwords out there. Usually more of a selling point than actual ethos, it is one of those terms that evokes pure creativity. Aye, creativity is a huge part of collaboration but…
client-interviews-copywriter-collective

How Copywriters Should Conduct Client Interviews

As a freelance copywriter you will, at some point in your career, have to interview a client. Here's how you do it: how to conduct client interviews Ideally, you’ll be doing it a lot, as it is by far the best way to get the information…
great-things-learn-copywriting-copywriter-collective

Copywriting Tips. 11 Great Things for Wannabe Copywriters To Learn.

Convinced that being a copywriter is your true calling, but finding there’s a little more to it than you’d imagined? Don’t get disheartened. Here are 11 copywriting tips (and in particular for copywriting tips for aspiring copywriters): 11…
orchestra-runs-better-than-add-agency-copywriter-collective

Why orchestras are run better than ad agencies

I once had the pleasure of working at Abbey Road Studios. I could write this post about how cool it is to walk in there, knowing that the crowd of Japanese tourists must think you’re some kind of rock star. (Quite an old, fat one admittedly,…
spreading-creativity-no-ad-agency-copywriter-collective

Three places that want your creativity when your ad agency doesn’t

Congrats! You’ve made it! Your business card finally reads “Copywriter” underneath your name. That’s great! Because starting now, you can immerse yourself in the thing you do best – creativity – AND get paid for it. What more could…
king-of-copywriter-collective

What kind of copywriter are you?

Whether you work freelance or for an agency, there are several different guises that we copywriters come in. 1. Business to consumer (b-to-c) copywriter This kind of copywriter is the type you’d see in movies, the wild and wacky guy (invariably…
have-fun-as-freelancer-copywriter-collective

How to have some fun as a copywriter

As any copywriter will tell you, writing advertising and corporate copy is an unremittingly joyless occupation. But sometimes it’s possible to have a little fun by playing a few games with the copy, headlines, and even the concepts. Here's…
manage-voice-tone-copywriter-collective

How to manage tone of voice

Knowing how to manage tone of voice is one of the copywriter’s most powerful tools. Choosing the appropriate words, varying the length of sentences, following or not following formal grammar rules… all these things can be used to tailor…
ad-passion-copywriter-collective

Ad passion

Do you know that feeling, when you bite into your favourite dessert… it's delicious, exciting, sweet, rewarding, it makes you feel better and you just want more of it? Well, that's how I feel when I think, talk or write about advertising... Who…