how to Hire a Copywriter

How to Hire a Copywriter: 6 Questions to Ask

(Or, 6 Questions Copywriters Need to Know How to Answer) When your brand, your site, your marketing materials need development (or an overhaul), it’s not the time to trust them to your cousin’s neighbor. Anything less than messages that…

My 5 biggest writing fears revealed

I spend a lot of time thinking about fear. My blog readers’ fears. My customers’ fears. My customers’ customers’ fears. The fears of the dude who hangs around the shops and shouts at the cement. And sometimes, just sometimes, my own…
native english copywriter

Make the right impact with native English copywriters

It can be tempting to use non-native English copywriter to write copy in English. But if you want your advertising and marketing to make a real impact you need writers who know all the nuances and subtleties of the language. That means native…

How to write an email newsletter: Top 10 tips for writing a newsletter people open and read

I'm often asked how to write an email newsletter. What's the secret? they ask. The main thing I’ve learnt from my time writing email newsletters is that not many people open email newsletters. Fewer still actually read them. This might be…