7 Tips for Successful Networking at Events

Successful networking is a blend of strategic planning and serendipity. You can maximise the opportunities available to you when meeting new people by following these 7 handy tips. 1. Create a target list of the people you want to meet Before…

How Do You Define Success?

Dictionary.com has three definitions for success. I picked the first one that closely aligns with my personal definition:“The favorable or prosperous termination of attempts or endeavors; the accomplishment of one's goals.”You may define…

Changing your business (and life) doesn’t have be a leap of faith. A safety net can help!

Sometimes, the idea of becoming a freelance copywriter (or any kind of freelancer for that matter) can feel like standing at the edge of the chasm in Indiana Jones, Raiders of the Lost Ark. You know the one where he has to do the leap of faith?Many…

How to Overcome Your Fears and Start Your Own Business

Do you dream of running your own business and waking up every day to do something you love? Maybe you'd like to make a tonne of money so you can travel the world in your private jet?Everyone has a passion for something and the foundation of…
how to Hire a Copywriter

How to Hire a Copywriter: 6 Questions to Ask

(Or, 6 Questions Copywriters Need to Know How to Answer) When your brand, your site, your marketing materials need development (or an overhaul), it’s not the time to trust them to your cousin’s neighbor.Anything less than messages that…

My 5 biggest writing fears revealed

I spend a lot of time thinking about fear. My blog readers’ fears. My customers’ fears. My customers’ customers’ fears. The fears of the dude who hangs around the shops and shouts at the cement.And sometimes, just sometimes, my own…
native english copywriter

Make the right impact with native English copywriters

It can be tempting to use non-native English copywriter to write copy in English. But if you want your advertising and marketing to make a real impact you need writers who know all the nuances and subtleties of the language. That means native…

How to write an email newsletter: Top 10 tips for writing a newsletter people open and read

I'm often asked how to write an email newsletter. What's the secret? they ask. The main thing I’ve learnt from my time writing email newsletters is that not many people open email newsletters. Fewer still actually read them. This might be…