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Is your business tragedy-proof?

Last week, the inconceivable happened to a copywriter colleague of mine when her husband suddenly and unexpectedly died. So instead of spending her week finalising client copy, chauffeuring her kids around town and writing her next YA novel,…

9 Reasons Why A Blog is Important for Your Career and Life

The word “blog” sounds dull to me. There is no resonating romance, and trying to attach passion to it is a struggle. I see visions of over-sharers wrestling with technology to publish the mundane details of their everyday lives… but…

Stop Craving the 8-Hour Work Week

When did working hard start going out of style? We feel sorry for those people who bust their butts, putting the extra time and extra mile to set themselves apart. Sure, there’s plenty to say about abusive work environments, but that’s not…

The Infamous ‘Business Manger’ Story

Over lunch, a friend showed me a photo of their new corporate business cards the made in-house. He works at a design company, so they make cards all the time, but this time it was special. These particular ones were for an owners, and he received…

15 Minutes To a Powerful LinkedIn Network

A while ago, I wrote an article on how to improve your ranking on LinkedIn, and one of the most frequent questions I received was whether you should go for quantity or quality on LinkedIn. Should you connect with everybody who asks or should…

7 Tips for Successful Networking at Events

Successful networking is a blend of strategic planning and serendipity. You can maximise the opportunities available to you when meeting new people by following these 7 handy tips. 1. Create a target list of the people you want to meet Before…

How Do You Define Success?

Dictionary.com has three definitions for success. I picked the first one that closely aligns with my personal definition: “The favorable or prosperous termination of attempts or endeavors; the accomplishment of one's goals.” You may define…

Changing your business (and life) doesn’t have be a leap of faith. A safety net can help!

Sometimes, the idea of becoming a freelance copywriter (or any kind of freelancer for that matter) can feel like standing at the edge of the chasm in Indiana Jones, Raiders of the Lost Ark. You know the one where he has to do the leap of faith? Many…

How to Overcome Your Fears and Start Your Own Business

Do you dream of running your own business and waking up every day to do something you love? Maybe you'd like to make a tonne of money so you can travel the world in your private jet? Everyone has a passion for something and the foundation of…