Copywriter of the week : Robert den Bremer

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Pleasant to meet: the atypical advertising man. It’s a bit strange when you meet copywriter Robert den Bremer. If you know his work, you expect an extravagant flamboyant advertising man who tells you how the world works. The reality is…

Copywriter of the week : Joost Hanraets

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How did you become a freelance copywriter?  Well, there are many roads that lead to Rome - or actually to Amsterdam in this case. Yet there are a number of golden rules that help you become a freelance copywriter. Here are a few…

Copywriter of the week : Cira Lopez

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Cira López, freelancer and founding partner of UNTOBeing born and living in Barcelona, the most beautiful city in the world is a privilege. Well, except for the prices of rentals, the mass tourism and the number of dogs per inhabitant…
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Is your business tragedy-proof?

Last week, the inconceivable happened to a copywriter colleague of mine when her husband suddenly and unexpectedly died. So instead of spending her week finalising client copy, chauffeuring her kids around town and writing her next YA novel,…

9 Reasons Why A Blog is Important for Your Career and Life

The word “blog” sounds dull to me.There is no resonating romance, and trying to attach passion to it is a struggle. I see visions of over-sharers wrestling with technology to publish the mundane details of their everyday lives… but…

Stop Craving the 8-Hour Work Week

When did working hard start going out of style? We feel sorry for those people who bust their butts, putting the extra time and extra mile to set themselves apart. Sure, there’s plenty to say about abusive work environments, but that’s not…

The Infamous ‘Business Manger’ Story

Over lunch, a friend showed me a photo of their new corporate business cards the made in-house. He works at a design company, so they make cards all the time, but this time it was special. These particular ones were for an owners, and he received…

15 Minutes To a Powerful LinkedIn Network

A while ago, I wrote an article on how to improve your ranking on LinkedIn, and one of the most frequent questions I received was whether you should go for quantity or quality on LinkedIn. Should you connect with everybody who asks or should…