Copywriters: should you be offering samples?

I love shopping at Costco. Apart from the huge savings and the oversized, well, everything, I also love the free samples. Vegan gelato, glazed salmon, huge gloops of yoghurt. Mmm. Thing is, you’re so damn hungry while trotting around the…

How to find the best content writing services for your brand

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Is it time to hire a content copywriter for your business? No matter how you look at it, when it comes to content and reaching your target audience, you need an entire team that is on top of things. You can’t just expect one person to handle…

6 Tips when choosing a website copywriter

Setting up a website can be a minefield. There are many aspects to consider - theme, font, layout, content, the list goes on. But choosing the perfect website copywriter will make your life that little bit easier. Here are some tips for hiring…
Instagram is one of the largest social networks

How to optimise your social media brand content

Social media is undeniably good at promoting content for businesses. Whether it’s fashion, food, tech, or travel, any business can be promoted online with great results. However, since social media is saturated with posts of all kinds, the…

Overcoming writer’s block: How to be creative when you are running out of ideas

Writer’s block is unavoidable but you’re not alone. Every writer is faced with writer’s block at one point or another. Follow these tips and see which ones work for you. Lyrics for instrumental songs Listen to a piece of instrumental…

Copywriter of the week : Victor Silvis

Victor Silvis – Dutch copywriter in Amsterdam I started as a junior copywriter at JWT and worked there for ten years and during which time I gained experience with big brands like Heineken, Shell and BMW. After that, I was creative director…
Harm - Dutch copywriter

Copywriter of the week : Harm van de Kuil

Hi Everyone. My name is Harm van de Kuil. I have been a copywriter my entire life but only became a professional in 1996. After graduating from the Rotterdam Art Academy (W. De Kooning), my career started at a real promotion agency. After…

Copywriter of the week : Robert den Bremer

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Pleasant to meet: the atypical advertising man. It’s a bit strange when you meet copywriter Robert den Bremer. If you know his work, you expect an extravagant flamboyant advertising man who tells you how the world works. The reality is…

Copywriter of the week : Joost Hanraets

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How did you become a freelance copywriter?   Well, there are many roads that lead to Rome - or actually to Amsterdam in this case. Yet there are a number of golden rules that help you become a freelance copywriter. Here are a few…

Copywriter of the week : Cira Lopez

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Cira López, freelancer and founding partner of UNTO Being born and living in Barcelona, the most beautiful city in the world is a privilege. Well, except for the prices of rentals, the mass tourism and the number of dogs per inhabitant…
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