The ten worst slogans ever?
Content & Strategy Copywriting SkillsWe first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think?
"You can never be too thin" (Pretzels)
Reading this slogan, your initial thinking would be that this Pretzels campaign was what you…
How I’m Getting a 29% Response Rate from Cold Emailing
Copywriting SkillsStartup sales can be incredibly daunting, not to mention time consuming. It can take ages to perfect the process, especially you're like me and have no previous sales training.The following process is far from perfect. I’m not a natural…
The Role of Artificial Intelligence in Enhancing Creative Writing
Copywriting SkillsArtificial Intelligence has brought a digital revolution and a renaissance into creative writing. Over time, AI technologies are harnessed to further strengthen the writer's creative processes through increasing numbers of productivity and creativity…
9 Tips for Maintaining Your Physical Health as a Freelancer
Copywriting SkillsBeing a freelancer has its perks. You completely avoid the hassles of rush hour traffic, choose your projects and set your schedule. Plus, there’s no hard cap on how much you can earn, much unlike the traditional 9-to-5. However, like any…
How IT Services for Copywriters Can Improve Productivity and Workflow
Copywriting SkillsFeeling like your to-do list is a runaway train? Deadlines looming, multiple professional copywriting service projects juggling for your attention, and that nagging feeling you're spending way too much time on repetitive tasks? Lets explore…
Cybersecurity For Freelancers: 8 Ways To Protect Your Digital Workspace
Copywriting SkillsFreelancing offers freedom and flexibility, but it also comes with the responsibility of protecting your digital assets. After all, a security breach can be devastating; it can disrupt your workflow and put critical client information, project…
Why I Needed to Create Boundaries in My New Copywriter Life
Copywriting SkillsWhen I finally made the move to full-time freelance blogger and copywriter from my life in the corporate world, it was both existing and overwhelming. I needed to create boundaries. As I had been writing as a side hustle for several years, building…
How to Strengthen Your Copywriting Skills
Copywriting SkillsMastering copywriting isn't an easy task. Becoming an expert requires a lot of practice and hands-on experience. It's a skill that cannot be learned overnight or isn’t a god-gifted talent like many others. Working on your writing skills is…
How this “Accident” became one of the most famous logos in the world
BrandingBusiness owners commonly spend an inordinate amount of time trying to fine-tune their logos and branding. So it may come as a surprise to learn how the simple design that is now worth over $26 billion came into being.Here's the story of…
AI in E-commerce Content Strategy
Copywriting SkillsThe e-commerce business is greatly relying on the content strategy to reap digital success. As the years go by, with the rise in the number of online marketplaces, there is indeed no better time than now to develop content that influences, is…
Harness the Power of ‘No’: The Unconventional Copywriting Hook to Captivate and Convert Your Audience
Copywriting SkillsThe Unconventional Copywriting Hook to Captivate and Convert Your Audience
Do you want your copy to sound like every other Tom, Dick, and Harry calling themselves a copywriter on Upwork?Definitely not.Gathering mini-yeses throughout…
Strategies for Sustainable Revenue Growth in Copywriting
Copywriting SkillsSo, you’ve developed your writing skills, never missed a deadline and your clients think you’re cool to work with? Great, but you may be wondering what to do next in order to get better rates and go skiing in Aspen. We won’t talk about…