Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

e-commerce-product-photographer-copywriter-collective

E-commerce: the product copywriter and the photographer

A picture is worth a thousand words, or so they say. But what happens if you take that picture and support it with a well researched, keyword and SEO friendly piece of copy for the product? The answer: a successful e-commerce site with potential…
effective-logo-designs-inspiration-copywriter-collective

5 simple, yet highly effective logo designs for inspiration

Today, businesses depend on strategies that guarantee effective communication and engagement with their potential clients. Among these strategies is the use of visual tools such as logos, which effectively communicates the company’s brand,…
writing-tips-start-blog-copywriter-collective

Essential writing tips you need to know before you start a blog

Do you want to be the next J.K. Rowling? If you have a passion for writing, then your answer is probably yes. However, in today’s age of technology, more and more writers are turning towards a much more accessible and cost-effective medium…
tips-good-writer-copywriter-collective

Five creative tips that will make you a kick-ass writer

Less than five years ago, creating copy was more about rewriting content from competitors. Now, the stakes are much higher, the competition is even tougher and the noise from the internet is deafening. Now more than ever, websites are looking…
types-translation-services-need-today-copywriter-collective

Different types of translation services in need today

The professional translation industry has dramatically evolved in recent years. There are a number of new terms that are used to describe the different translation services. Here are some of the common types of translation services offered by…
free-in-freelance-copywriter-collective

Who put the free in freelance?

Free is good. There’s ‘free as a bird’, ‘free to do what you wanna’ and ‘I’m free next Thursday’. Then there’s the other kinds of free. ‘Can you just bang out a sample paragraph or two’, ‘we’ve asked two other writers…
take-reader-drive-copywriter-collective

The 4 Most Essential Writing Hacks for Writers

If you are a writer working on copy, content, articles, rewrites, or any other form of writing, this article is for you. If you are reading this, chances are that you are new to the industry, struggling with low exposure, or you cannot seem…
importance-blog-career-life-copywriter-collective

Time to bust the BULL on blogging

Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs. And boy have I heard my fair share of blogging BS. So as a blogger, how do you sort fact from the fiction? And how can you help…
content-marketing-omnichannel-copywriter-collective

Where is Content Marketing Headed in the Age of Omnichannel?

Customers today can interact with your business through more platforms than ever before. Needless to say, that should be enough of a reason for you to invest in a more holistic content marketing strategy. One that’s able to excel in a digitally…
barcelona-copywriter-collective

How to be a copywriter in Barcelona

A few tips and tricks for a freelance copywriter in Barcelona. Barcelona is a fantastic city to live in: there’s the sun, the beach, great restaurants, culture, fiesta… the list goes on. Working as a freelancer in Barcelona on top of…
headlines-bait-clicks-copywriter-collective

Headlines That Bait For Clicks: Good from Far, Far from Good!

Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results? What was initially considered an annoying practice deployed by shady websites to drive traffic…
client-heard-transcreation-copywriter-collective

Why Have so Few Business Clients Heard of Transcreation?

Transcreation is the process by which marketing materials are adapted for use in other countries. Encompassing far more than just translation services, the process can mean a complete overhaul of the images and messages used to market a company.…