Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

headlines-bait-clicks-copywriter-collective

Headlines That Bait For Clicks: Good from Far, Far from Good!

Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results?What was initially considered an annoying practice deployed by shady websites to drive traffic…
client-heard-transcreation-copywriter-collective

Why have so few business clients heard of transcreation?

Transcreation is the process by which marketing materials are adapted for use in other countries. Encompassing far more than just translation services, the process can mean a complete overhaul of the images and messages used to market a company.…
prevent-digital-thieves-nabbing-content-copywriter-collective

How to Prevent Digital Thieves from Nabbing your Content

Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club.Sharing might be caring as far as digital content is concerned, but only if…
therapy-pig-theory-creative-business-copywriter-collective

“Therapy pig” theory: How to get more creative with your business

Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative…
writing-confidence-copywriter-collective

Writing with Confidence: The Myth of Samson

 There may be no useful advice for a writer who lacks confidence because it is impossible to write without it. Writing without confidence is like pushing a wagon without wheels. Yet, even if you brim with brio about your talent and…
writing-style-guide-copywriter-collective

Do you have a Writing Style Guide?

Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing toolkit. This document is sent out as part of a brief for any creative…
tone-of-voice-copy-copywriter-collective

What Is Tone Of Voice In Copy And Why Does It Matter?

Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have a great deal of choice these days. So how do you make your brand stand up…
digital-marketing-branding-creativity-copywriter-collective

Has Digital Marketing Killed Off Branding & Creativity?

How has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency. Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late to the party but Gates nailed…
insults-book-titles-headlines-beggar-belief-copywriter-collective

Insults, Book Titles and Headlines That (Hilariously) Beggar Belief

Words are powerful.They can carry big and serious ideas, communicated by icons such as Martin Luther King Jr, Malala Yousafzai or Winston Churchill.But they can also carry a healthy dose of well-considered silliness. Think Amy Schumer,…
stop-brand-police-copywriter-collective

Stop (Brand) Police!

How frustrating is it to spend blood, sweat and tears on creating a communication, either yourself or through an external resource, for it to be pulled up by the brand department. Many marketing professionals have been dubbed ‘Brand Police’…
force-yourself-write-copywriter-collective

How to Force Yourself to Write

I think it was Mark Twain who is supposed to have said "Writing is easy. All you have to do is cross out the wrong words." This might seem a flippant comment at first glance. When you think it through though, it makes a lot more sense.If…
seconds-read-copywriter-collective

You have six seconds to read this…

When I first work with my clients, I give them a very special gift.A billboard on the Eden’s Expressway, just as you join the Kennedy into Chicago.It’s a beautiful piece of all white, real estate space where one can inform the…