Building social media traffic is a tricky but manageable task
Branding Content & Strategy Social MediaMost people find it very tricky to build traffic to their site. They frantically look for different processes and experiment with many but seldom reach the desired result. This is because they are not able to decode the risk involved in this,…
10 SEO COMMANDMENTS FOR CONTENT WRITERS AND COPYWRITERS
Content & Strategy SEOContent writing/copywriting and SEO are like peanut butter and jam. They are great taken separately but together they make a perfect symbiosis that helps your website’s visibility on search engines and achieve success.Copywriting gives…
E-commerce: the product copywriter and the photographer
Content & Strategy Copywriting Skills SEOA picture is worth a thousand words, or so they say. But what happens if you take that picture and support it with a well researched, keyword and SEO friendly piece of copy for the product? The answer: a successful e-commerce site with potential…
5 simple, yet highly effective logo designs for inspiration
BrandingToday, businesses depend on strategies that guarantee effective communication and engagement with their potential clients. Among these strategies is the use of visual tools such as logos, which effectively communicates the company’s brand,…
Essential writing tips you need to know before you start a blog
Copywriting SkillsDo you want to be the next J.K. Rowling? If you have a passion for writing, then your answer is probably yes. However, in today’s age of technology, more and more writers are turning towards a much more accessible and cost-effective medium…
Five creative tips that will make you a kick-ass writer
Copywriting SkillsLess than five years ago, creating copy was more about rewriting content from competitors. Now, the stakes are much higher, the competition is even tougher and the noise from the internet is deafening. Now more than ever, websites are looking…
Different types of translation services in need today
Freelancing TranscreationThe professional translation industry has dramatically evolved in recent years. There are a number of new terms that are used to describe the different translation services. Here are some of the common types of translation services offered by…
Who put the free in freelance?
Copywriting Skills FreelancingFree is good. There’s ‘free as a bird’, ‘free to do what you wanna’ and ‘I’m free next Thursday’.Then there’s the other kinds of free. ‘Can you just bang out a sample paragraph or two’, ‘we’ve asked two other writers…
The 4 Most Essential Writing Hacks for Writers
Copywriting SkillsIf you are a writer working on copy, content, articles, rewrites, or any other form of writing, this article is for you.If you are reading this, chances are that you are new to the industry, struggling with low exposure, or you cannot seem…
Time to bust the BULL on blogging
Copywriting SkillsEveryone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs. And boy have I heard my fair share of blogging BS.So as a blogger, how do you sort fact from the fiction? And how can you help…
Where is Content Marketing Headed in the Age of Omnichannel?
Content & StrategyCustomers today can interact with your business through more platforms than ever before. Needless to say, that should be enough of a reason for you to invest in a more holistic content marketing strategy. One that’s able to excel in a digitally…
How to be a copywriter in Barcelona
Copywriting Skills FreelancingA few tips and tricks for a freelance copywriter in Barcelona.Barcelona is a fantastic city to live in: there’s the sun, the beach, great restaurants, culture, fiesta… the list goes on. Working as a freelancer in Barcelona on top of…