Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

earn-more-copywriter-collective

9 Simple Ways to EARN More by BEING More than “Just a Copywriter”

If you're a freelance copywriter who feels like you're EARNING PLENTY, who's NEVER QUESTIONED YOUR WORTH during projects driven by mid- to upper-level (non-writer) executives, and/or who has COMPLETE CONFIDENCE in the value you bring to your…
copywriting-language-friendship-copywriter-collective

Copywriting & The Language Of Friendships

"The language of friendships is not words but meanings" (Thoreau) If you're launching a product or service think about the terminology and copy that you're using in your marketing. Words have meanings and there are cultural meanings associated…
top-copywriting-gripes-copywriter-collective

My top 15 copywriting gripes

If a key goal of copywriting is to convey meaning quickly, then it’s important to write with clarity. Mistakes and ambiguity slow the reader down. Here are 15 copywriting issues that I see often.English grammar can be an amazingly divisive…
content-marketing-effective-writing-copywriter-collective

Content Marketing: The 40-25-35 Formula for Effective Writing

Even though there are big rewards from content marketing for new business, it is also a huge challenge. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating…
use-honesty-marketing-copywriter-collective

Win Your Buyer’s Trust: How to Use Honesty in Marketing

Years ago, legendary American advertising executive James Webb Young started “Old Jim Young’s Mountain Grown Apples,” which sold fruit by mail. In the book How I Learned The Secrets Of Success In Advertising by Guy Lynn Sumner, a story…
reintroduce-creative-alchemy-life-copywriter-collective

How I Reintroduced Creative Alchemy Into My Life Again

In October, I had the opportunity to attend two events that gave me a fresh perspective on my business. One was a writing retreat that only had twelve other writers attending. The other was a larger copywriting conference that had around 400…
italian-family-taught-marketing-copywriting-copywriter-collective

What My Italian Family Taught Me About Food, Marketing and Copywriting

I blame my fascination with food and food metaphors on my upbringing.Growing up with a full-blooded Italian mother, grandmother, and great-grandmother (who came from Italy as a young girl “on a boat”), my fixation on food was inevitable.Food…
writing-web-basics-content-copywriter-collective

Writing Content for the Web – Basics

When I’ve coached customers on building their own content for websites or blogs, there is a very straight forward approach I take. It works with beginner writers who are just trying for the first time, or experienced product experts who are…
write-copywriting-process-copywriter-collective

How I Write: My Copywriting Process

Whether I’m writing a campaign for Art.com’s homepage or brainstorming a creative name for one of my partner’s sushi dinner parties, I always take the same steps.Let’s take this email copy (below) for example.The GoalsWrite…
writing-how-people-read-online-copywriter-collective

Writing for How People Read Online

There always seems to be confusion about what makes good content for the web. The audience is more fickle, quicker to move on when something doesn’t jump out - but they’re also cunning, knowing when something has misled them.So what…
dealing-delays-copywriter-collective

Dealing with Delays – The Project Horizon

Marketing, and in particular content writing, always seems like an unpredictable path. Customer’s change their minds, people go on holidays, unexpected additions creep in; and before you know it you’re a month past due and people are screaming.It’s…
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The 5-Step Process of Creating Synergy Between Content Marketing and Social Media Marketing

You have the content. You have the social media profiles set up. But somehow, nothing seems to work. You run in a circle of publishing and posting without avail. Your social media marketing isn’t driving you business, and neither is your content.…