Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

customers-dont-care-about-copywriter-collective

Your customers do not care about you

Sales-focused website content is only relevant to customers during that tiny, tiny window when they are actually buying what you sell. To get them to engage with you the rest of the time requires an objective understanding of what really motivates…
keep-eye-prize-traffic-copywriter-collective

Keep your eye on the prize: the traffic

There’s been quite a rise in content which I’d charitably describe as ‘share porn’. It’s typically not pornographic: I call it that because its only purpose is to be shared – and in many cases it’s driven by a needy headline, such…
multicultural-transcreation-challenge-copywriter-collective

Multicultural Copywriting & Transcreation – A Bigger Than Bigger Challenge

The release of the iPhone 6 has created lots of social media buzz in the cyber world, including in Chinese social media. The simplified Chinese translation (for Mainland China market) of the slogan “Bigger than bigger” (translated to “比更大还更大”),…
compelling-product-copywriting-success-copywriter-collective

Compelling Product Copywriting – A Recipe For Success

I was visiting a client that produces designer jewelry and tableware and had the opportunity to get up close and personal with his stunning pieces. As I held one of his forks in my hand, I could feel the heft of the metal and the curvature of…
success-seo-copywriting-copywriter-collective

8 steps to success with SEO copywriting

We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what…
keys-writing-love-based-copy-copywriter-collective

3 Keys to Writing Love-Based Copy

If you’re like most conscious, heart-centered entrepreneurs, experts, healers, coaches, speakers and authors, you probably have a love-hate relationship with direct response copy (which is copy pieces like emails and online sales letters that…
copywriting-ressources-busy-business-owner-copywriter-collective

Copywriting Resources for the Busy Business Owner

Copywriting is a combination of art and science that takes years to master – and even then, good copywriters are always learning.  But sometimes there isn’t time to have a copywriter create your words, or even review what you’ve written. …
great-brand-need-copywriting-copywriter-collective

If You Have a Great Brand, Do You Still Need Copywriting?

Hey there friend,I've had this discussion a few times lately, and I wanted to bring the results to you. "Do I really need copywriting when I have a great brand?" I certainly understand where this comes from.When you have a great brand,…
copywriting-clicks-move-prospects-fear-trust-copywriter-collective

Three Copywriting Clicks to Move Prospects from Fear to Trust

One of the most common mistakes made by marketing strategists is an overriding focus on product features in their advertising messages. Strange as it may seem, it’s not really your “product”, the prospect is after. What your prospect is…
emotional-drivers-enhance-content-copywriter-collective

Copywriting: 40 emotional drivers to enhance your content

Copywriting is hard. Especially if you have been assigned the task of writing about something you have no interest in and no knowledge of. Fortunately copywriters have been in that position for decades and have created shortcuts and tools to…
message-bottle-copywriter-collective

Message in a bottle

Let’s face it, there are some creative thinkers out there and I'm a big fan of clever twists and plays on words, especially for media and marketing messages.Take the short, sharp statement above (spotted on the IFL Science Facebook page).…
handle-feedback-copywriting-copywriter-collective

3 ways to handle feedback on your copywriting

When you work in a creative role much of what you do comes from the heart. After all, that is where the creative spark comes from. This makes our work incredibly satisfying but can also be the reason we creative folk get a reputation for being…