How Writers Can Use Personal Branding to Increase Their Visibility

The world of writing can be a difficult one to permeate. Even once you feel like you’ve gotten a foothold with some regular work in the industry, making that leap to being an entirely independent freelance writer can be challenging. Part of that challenge comes from showing prospective clients that you’re worth their time as someone who can provide what they’re looking for. With so many potential candidates to choose from, this means that you need to use your branding to stand out. Personal branding doesn’t only increase your visibility. However, it also helps to convey your unique writing style and advantages to prospective clients.

Explore SEO Services

While you might primarily look to SEO services as a way for you to increase your writing output through the opportunity of blog post writing, it might be something worth considering for your own brand. If this kind of writing is something that you do regularly, you’ll likely have a good idea about what it can do for the visibility of other brands. Once you’ve established your own website as a hub for all of your business information where prospective clients can get in touch and enlist your services, you can begin to put a spin on it that will help you to stand out from the competition.

This might be in your tone of voice and style of writing. It might be in the particular type of work that you feel as though you specialize in. On the other hand, it could simply be that you’ve built up a strong brand aesthetic. This will appeal to businesses looking for a professional finish. At that point, you might find that ecommerce SEO services are able to increase your visibility further and make the most of these elements you’ve established.

This is because ecommerce SEO services are designed to optimize your website for search engines. This makes it easier for potential clients to find you when they search for relevant services or keywords. By leveraging these services, you can enhance your site’s structure, improve its content, and ensure that it ranks higher in search results. This increased visibility can drive more traffic to your site, helping you to attract new clients and grow your business.

Examine Freelancing Platforms

The ambition of freelance writing is one that many people share, and while that ultimately means that you have a lot of competition. It also means that there is a lot of support out there for those in your position. Some of these include Upwork or BloggingPro. Though the nature of these platforms means that the type of work could be quite different from what you’re expecting or what you’re used to. Even then, this is a direct way for you to wade into truly freelance waters. While you might struggle to get work at first due to your lack of experience with such platforms, once you do land some projects, the impact could be accumulative.

Having more work to add both to your site profile, your general portfolio and your website samples might make it easier to get more jobs in the future. This gives you time to build up your own style in a variety of niches and formats. Allowing you to use these examples to draw in different clients. Showing them why your brand is right for them.

While these platforms are regulated by the operators of the site, you will still be operating as an independent entity. This means that you have to use your own scrutiny and judgment to navigate the validity of different work available. This can also give you some experience in interfacing directly with clients. A skill that will be valuable as you establish your career further.

Starting Your Own Blog/Site

As mentioned previously, starting your own platform dedicated to your craft is a step that’s essential in building your brand. Platforms like WordPress can be effective here. Especially as they’re free to get started, allowing you a high degree of customizability that can let your site stand out over time. The sheer number of businesses that use WordPress as their primary website can be a good indication of the versatility and level of application that it has as a platform.

Depending on what stage you’re at in your business, this site might serve different purposes. Early on it can simply be a place for you to exercise your writing and showcase what clients might expect if they enlist your services. As you accumulate more work with different clients, your site can become more official in how it presents these examples and directs businesses to the right service. There’s a good chance that your vision for your site might change over time. That’s natural, but in order for your branding to be effective over long periods of time, you need some consistency in what your website depicts your business as standing for and offering. Reviews left of your service can help to spread positive word of mouth. In turn, this helps spread visibility by associating your brand with an emphasis on quality.

All About Presentation

In any line of work, it’s natural for that sense of imposter syndrome to set in. You might think about all of the experience that other writers might have compared to you. Alternatively, you might instead dwell on the quality of your writing, too aware of your own shortcomings. While it’s always worth remembering that these impulses and doubts are both common and potentially entirely due to your own perception. It’s also valuable to look at the presentation of your brand.

The writing samples that you’ve provided might be your best work and undoubtedly impressive to anyone who reads them. However, first impressions matter. One can be made by simply looking at the tone of voice that you use versus the kind of image that you’re looking to convey. If the clients that you want to attract are in professional areas that want to adopt a certain confident and official tone of voice. A series of informal examples might not be the best way to appeal to them.

To improve your personal branding, as well as your visibility, you have to know exactly how to market yourself. In order to do that, you need to know your target audience. This can help you because it means that you can create a cohesive, holistic online presence which places you in all of the same spheres as your prospective clients. If your website is linked into your social media pages (and vice versa). Interacting with businesses on these platforms can draw them back to your page and get them thinking about what you can offer them.