Creative professional with over 23 years of proven experience in developing integrated marketing solutions across ATL, BTL and Digital media. Creative leader able to work alone or assemble top people team to help clients to build and manage their brand.
Max’s Copywriter Portfolio
Industries & Clients
Automotive
Toyota, Lexus, Goodyear, Sokół Motorcycles
Beauty/Cosmetics/Perfume
P&G (Oil of Olay, H&S, Blend-a-med), Schwarzkopf
Durable Goods
Fagor Mastercook, Gorenje, Keso, Fiskars, Lego
Electronics
Sony, Nikon, Ricoh, Ericsson, Schrack Ericsson, Compaq, Canon, Helwett Packard, Honeywell, Schneider Electric
Energy/Fuel
Texaco
Entertainment
Polish National Opera, LOTTO
Fashion
Puma, NIKE
Financial
Visa, Axa Direct, Bank Handlowy, Bank Millennium, Bank BPH, BNP Baribas, CitiBank, LG Petro Bank, Nationale-Nederlanden, ING, PKO SA-Wüstenrot
FMCG, non food
Carter Wallace, Ansell, Sara Lee, House of Prince, Tetra Pak, P&G (Ariel)
Food and Drink
Cudbury-Wedel, Kraft Foods, Master Foods, Pepsico, Tchibo, Danone, Cereal Partners, Nestlé Waters, Maspex, Lurpak, Schulstad, Heinz, Ferrero, Warner Lambert, Carlsberg, Tuborg, Okocim, Lech Brewery, Danish Destilers, Brown-Forman
Government
Polish Government
Healthcare
Roche, Novartis, Glaxo Wellcome, KRKA
Industry/Chemical
DuPont
IT/Telecoms
T-Mobile, PTC Era, Plus GSM
Leisure
Club Med
Luxury goods
Lexus
Media
Axel Springer, Canal+, NC+
Non-Profit
Amnesty International, Greenpeace, Polish Red Cross, PAH (Polish Humanitarian Action), AISEC
Property/Construction
Hilton
Retail
Carrefour
Services
DHL
Transport
Emirates, BA
Other
Software: Microsoft
Agencies as a freelancer
Hogarth, 2014
Agencies as an employee
Saatchi & Saatchi, 1993 – 2013
Media types
Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines
Awards
International Awards ’97-’14: CANNES LIONS: 6 Silvers, 2 Bronzes, 10 Finalists, 2 National: 1 Gold, 2 Silvers NYF: 1 Gold, 3 Bronzes THE ONE SHOW: 3 Silvers, 1 Merit Award D&AD: 1 In Book LONDON INTERNATIONAL AWARDS: 3 Golds, 2 Silvers EUROBEST: 2 Golds, 5 Silvers, 1 Bronze, 5 Finalists THE CUP – ICAC: 1 Cup Winner ADC*E: 1 Gold, 1 Finalist EPICA: 1 Gold Epica, 1 Silver, 2 Bronzes, 2 Finalists GOLDEN DRUM: 1 Golden Watch, 1 Golden Daisy, 1 Gold, 4 Silvers, 1 Bronze, 1 Mention of The Jury, 12 Finalists ADC GERMANY: 2 Golds, 1 Silver, 2 Bronzes Polish Awards ’94-‘14:KTR ’03-’14: 4 Agency of the Year, 8 Golds, 15 Silvers, 18 Bronzes, 2 Journalist Awards, 24 Finalists KREATURA ’96-’02: 1 Kreatura, 11 Finalists DEA ’95′ : Grand Prix, 1 FinalistGOLDEN ARROW: Grand Prix, 3 Golds EFFIE: 1 Gold, 5 Silvers, 6 Bronzes