When it comes to selling your book, product or a service, testimonials from respected industry experts are pure gold for your marketing campaign. And they’re much easier to get when you follow my simple five-step formula.
In this post I’m going to reveal the first three steps, and in my follow-up post I’ll roll out the final two and include an extended example that will really help you.
So let’s get started with the first three steps you can follow to rev up the flow ofkiller testimonials into your business.
Always keep your eye out for testimonials. For example, when you receive a nice e-mail about your book or product, ask the sender if you can turn his or her kind words into a testimonial.
When people are nice enough to send you a compliment, they will almost always be willing to have it turned into a testimonial.
The key is having your eye out for testimonial opportunities. You probably get a lot more e-mail compliments than you realize. Don’t let them slip by without taking action on them!
When you receive a raw testimonial from someone, always ask permission to smooth it out and polish it (I’ll show you exactly how to do this next week). This is a very common practice.
This takes the pressure off of people to word their testimonials ‘just right,’ and it’s a great chance for you to shape your own endorsements.
Every time I’ve asked clients if I could polish up the testimonial they provided me, they have always said, “Yes.”
Ask for testimonials. If you have a strong sense that someone is willing to say something nice about your book, product or service—go ahead and ask them for a testimonial.
Don’t be shy about asking industry experts with whom you have good relationships for endorsements.
Remember, testimonials in your marketing materials from industry-thought leaders gives them free publicity—especially when you include their photos. So it’s a win/win situation!
In my next post, I’ll reveal steps four and five of my get-more-testimonials formula. These last two steps are the key elements in my proven process—so I really encourage you to stay tuned!
Please leave a comment. If you got a knowledge boost from this post I encourage you to share it with your crowd!
About the author: Casey Demchak
Casey Demchak is an award-winning copywriter and consultant who is a proven expert at writing sales copy that sells, persuades and generates leads. Casey’s sincere, heartfelt passion is inspiring his clients and helping them skyrocket their success. He is dedicated to achieving this through his copywriting, e-books, coaching, and his highly authentic inspirational writing. You can learn more about Casey by visiting CaseyDemchak.com.
This article was first published by Casey Demchak