New Slogan for Berlin

What happens in Vegas, Stays in Vegas. Stockholm, the capital of Scandinavia. Nothing beats Queensland. Some cities have really catchy or memorable slogans while others fall flat. As copywriters, we all know the struggle of giving a product the proper statement and cities are no different. You want something that will stick in the consumer’s mind and keep your client top of mind. So here’s this month’s challenge: Give Berlin a new slogan. Be funny, be serious, be Berlin (their new slogan, by the way).

Copywriting competition is now closed, and the winner is…. Marijana!

This city hasn’t changed its slogan since the 90’s and we know you all have your own slogan for this German city. It’s time The Grey City had some color and knowing how creative you all are as writers, we’re looking forward to the results!

The prizeBerlin

The best slogan will be awarded a set of Berlin magnets to commemorate your historical contribution.

How to enter

Type your new Berlin slogan in the comments box below. We accept up to 5 entries per person.


We’ll be accepting entries until the 20th June.

We have a winner: