Alternative Olympic slogan competition

Copywriting competition is now closed and shortlist will be announced shortly.

What would be a better slogan for Rio than ‘Live your passion’?

Copywriter Collective says let the names begin


With the Olympic Games starting in August, the eyes of the world will be on Rio. Their official slogan for the Games is ‘Live your passion’. But we think you can do better.


olympic slogan

We are sure that with all your talent and amazing imagination there will be some brilliant entries. They can be serious but we would prefer a slightly subversive entry as the history of Olympic slogans has been terribly generic. Something more light-hearted, bearing in mind the political and corruption scandals that Brazil is renowned for, would be a winner.

Rio facts
Founded in 1565 and nicknamed Cidade Maravilhosa (marvellous city), Rio de Janeiro is the second largest city in Brazil and one of the main tourist destinations in the Southern Hemisphere. More importantly, it will be the first South American city to ever host the Olympics.

Steeped in culture, it is home to more than 50 museums, it boasts the world famous beaches of Copacabana and Ipanema and the majestic Sugarloaf mountain. It’s diversities are extreme, from the seedy sprawling shanty towns, known as Fevelas to the glamorous and opulent carnival, arguably the biggest and best in the world.

All this under the watchful eyes of Christ the Redeemer perched on top of Mount Corcovada, the largest Art Deco statue in the world at 38m tall and now one of The New Seven Wonders of the World.

With all these facts in mind we would like you to write a slogan for Rio, short, punchy and all encompassing.

olympic slogan
History of Olympic slogans

Summer 2008 Beijing

‘One World, One Dream’

Winter 2006 Torino

olympic sloganSummer 2004 Athens

‘From thens to Athens’

‘In the True Spirit of the Games’

‘Welcome Home’

Winter 2002 Salt Lake City
‘Light the Fire Within’

Summer 2000 Sydney
‘Share the Spirit’

Winter 1998 Nagano Japan
“Lets Celebrate Together”
“From around the world to flower as one”

Summer 1996 Atlanta
‘The Celebration of the Century’

Winter 1994 Lillehammer Norway
“From the heart-Together with Love” Official

“Security with a Smile”

Summer 1992 Barcelona
“Friends Forever”

Winter 1992 Albertville France
I have looked and looked and can’t find the slogan for these games.

Summer 1988 Seoul
‘Harmony and Progress’ — main theme
“From Seoul to the World and from the World to Seoul”

Winter 1988 Calgary, Alberta Canada
“Sharing the Passion”

Summer 1984 Los Angeles
“Dare to Dream’ official
“Play a part in History”

The Grand Prize

The winner will receive this beautiful Leather, A4 writing case/conference folder.

olympic slogan

We run this competition to give copywriters an outlet for their competitive side. It’s one of the ways we give back to the copywriting community.

Closing date for entries is Tuesday 24th May, then a shortlist of the 5 top entries will be posted to allow everyone the opportunity to vote for the overall winner.