Hello, I’m Rishabh, an English copywriter

I’m indifferent to cars but I love advertising ŠKODA. I don’t watch TV but working on National Geographic Channel is a daily thrill. I guess the less invested I am personally in a brand or a category, the fresher my approach is. This healthy irony has served me well in three countries and countless categories like automotive, media, financial, telecom and f&b. For me, it’s all in the idea – the kernel which is fluid enough to take any shape – above, below or right on the line.