I'm a strategic creative copywriter and creative director with over 20 years' experience in advertising, direct marketing and brand development across all media on- and off-line. I'm equally at home writing websites and social media campaigns as I am creating award-winning multi-media campaigns. I have broad experience across many different sectors and deep expertise in the world of luxury automotive brands, working with Rolls-Royce, Bentley, Jaguar, BMW and Bugatti over the last five years. At the other end of the scale, I also enjoy working with start-ups and young companies, creating and developing their brands and comms strategies. Collaborating with clients is important and I'm always focused on creating communications that not only sound like the brand but also connect and resonate with the target audience in meaningful ways. Here's what one of my long-term clients said: "Ed, I don’t remember to tell you this often enough but you write beautiful flowing endless engaging words. I feel so privileged to have worked with you for all these years. I wish I could do half of what you can. Put that on your LinkedIn page." Piggy Lines, Creative Partner, Keko London
Calling Brands (Head of Verbal Identity), Meteroite (Creative Director), McCann RM (Creative Director), Mustard (Creative Partner) IMP (now Arc), TBWA, BMP B, Yellowhammer - Copywriter.
Prichard& (my own consultancy), Partners Andrews Aldridge, Elvis, Tequila, WCRS, Ogilvy One, Craik Jones, Joshua, G2, Grey Berlin
Over 30 industry awards including work in-book at D&AD, along with numerous DMA and Campaign/Campaign Direct and MCCA awards, and nominations at Cannes Lions. Presented a seminar at the Cannes Lions Festival on Word of Mouth Marketing. Awards juries include D&AD and DMA (for 10 years).
Ed has created many multi-media campaigns driven by big ideas that translate seamlessly across mediums to tell a bigger story than the sum of the parts.