Content analysis: The Copywriter’s Curse: How to overcome the problem of clients not writing briefs

Every day at Copywriter Collective, new potential client’s contact us for help with their marketing. But finding out what they actually want us to do can be the hardest part. They ask us the price of a brochure without telling us how many pages it…

Continue reading →

Simplifying your life and staying focused is the way to balance a freelance copywriting career with a family.

Is There a Trick to Balancing Parenting with Freelancing? Going freelance is a choice many new mums make. There’s a good reason for that. In theory, freelancing allows you to work flexibly, fit your family commitments around work, and create that all-important work/life balance. It’s…

Continue reading →

How to Take the Headache Out of Your Multi-Language Transcreation Project

Being creative is all in day’s work for us at Copywriter Collective, but that’s not all we get up to. Being an international copy agency, bigger transcreation projects are all part of the day job too. Clients from far and wide call us to help…

Continue reading →

Copywriter Collective Puts Manfrotto’s Website in the Frame

The clever writers at Copywriter Collective have been busy in the past couple of weeks, helping leading camera and lighting support designer, Manfrotto, update their online catalogue. Manfrotto is big in the international world of film and theatre, known for their innovative products and high…

Continue reading →

Make the right impact with native English copywriters

It can be tempting to use non-native English copywriter to write copy in English. But if you want your advertising and marketing to make a real impact you need writers who know all the nuances and subtleties of the language. That means native speakers only. Here…

Continue reading →

Translation? No thanks! International campaigns work better with transcreation.

Translation is great for getting a basic message across. But it can’t capture the real spirit of the brand you’re trying to promote. Nor does it take into account cultural differences between different target markets. So campaigns that work well in one region may flop…

Continue reading →

Extreme advertising: how advertisers push the limits of what and where you can advertise

All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated society, it is becoming more and more difficult to catch the…

Continue reading →

Crisis! What crisis? Why freelancers are the solution to growth for the world economy and your business

With European unemployment approaching 20 million – 12% of the available workforce – things aren’t getting any better any sooner in Europe. That goes double for Spain and Greece, where 1 in 4 people are now unemployed. Don’t even mention the young people fresh out of…

Continue reading →

Collective internship vacancy: Marketing and communication intern

Here’s our copywriting internship description. Please pass it around if you know someone looking for an amazing learning experience. Company profile: Copywriter Collective is an agency for freelance advertising creative’s. From our base in the heart of Amsterdam, we represent about 140 copywriters, art directors…

Continue reading →

Ginette and Fabrique nominated for Dutch Interactive Awards

Ginette, one of our top Dutch copywriters, worked on the recent 9292 online campaign for Fabrique in the Netherlands, and the work has received a nomination for this year’s Dutch Interactive Awards. 9292 is a advisory site for planning public transport trips in the Netherlands, run…

Continue reading →

Page 1 of 3 1 2 3