The ten worst slogans ever?

The ten worst slogans ever?

We first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think?

“Probably the Best Beer in the World” (Carlsberg Beer)
How you would hope to sell some Carlsberg when you’re just not sure how good the beer is beats me. I think a potential customer’s thoughts would be: “It probably isn’t, so I think I’ll buy something else” Fail!

worst slogans“Make 7-Up Yours” (7-Up)
Really? Nothing against 7-Up personally but the phrase “up yours” is generally thought to be on the rude side. How many people nodded their heads when this suggestion was made and how the heck did it get through to publication?


worst slogans

“Food for the Fun of It” (Frito Lay)
Consumers generally don’t need to be reminded that snacks are not nutritionally rich, not when you are trying to sell them more of your product anyway. Being so frightfully honest is not too common in the snack peddling business but there you go, hats off to Frito Lay for being honest.


worst slogans

“Dieting doesn’t work, Weight Watchers does.” (Weight Watchers)
I am not convinced whoever came up with this slogan really put their heart into it. Mention Weight Watchers and people will automatically think “dieting” so how you would expect to dissociate the two is beyond me.


worst slogans“What beer drinkers drink when they’re not drinking beer” (O’Doul’s Malt Beer – Anheuser-Busch)
Beer drinkers love beer and when they’re not drinking beer they would rather be drinking beer. This slogan fails at trying to convince certified beer drinkers there is room for some non alcoholic, beer impersonating beverage. No chance.

worst slogans


“More Doctors Smoke Camels than Any Other Cigarette” (Camel)
Okay, this is an old one but I can’t see it ever working. Not to mention the fact it’s tragically misleading too.


worst slogans

Drive One (Ford)
Is this the best the executives at Ford could come up with or they were not that bothered? Even a kindergarten kid could do better.




worst slogans“The more you play with it the harder it gets” (SEGA)
Whatever were SEGA referring to here? This one is not necessarily the worst headline, rather a bit inappropriate with some innuendo thrown in.




worst slogans“Travel should take you places” (Hilton Hotels)
Well, duh! Why point out the bleedin’ obvious! Rumour has it Paris came up with this one all by herself.



worst sloganBecause not everyone likes licorice (Bassett’s Fruit Allsorts)
Licorice Allsorts were a classic sweet brand back in the day. But when the company wanted to branch out into new flavours why on earth did it insist on still banging on about licorice? Just look: it screams “Licorice!” three times while barely even mentioning the new fruity innovation.





  • The first one drew me in. I mean Tuborg is just down the road, and IMO they’re better. lol

  • These slogans and your comments gave me a good laugh today and you’re right, the marketers behind these did not put much thought into them. Go ahead, quote me: “This is probably one of the most entertaining blog posts I’ve read this week!” ;)

  • My all-time favorite horrible tagline is: If it doesn’t say Jiffy Lube, it’s not Jiffy Lube.

  • Patrick, with respect, I feel you have missed the point of the humorous Carlsberg ad. There is an equivalence between the two statements in the ad, both of structure and conclusion. Probably a rabbit? No…without a doubt, definitely a rabbit. Therefore: Probably the best beer in the world? Per the rabbit example, we know what to think here. Carlsberg is without a doubt, definitely the best beer in the world.

    However, even with nothing but “Probably the best beer in the world,” I don’t see the negatives you do. The phrase positions the beer at or near the top among all beers even implying a kind of consensus of opinion. A good place to be. (Again though, the rabbit ad leaves no doubt that Carlsberg is the best.) Even if one disagrees with their claim, it doesn’t follow that something not quite the best would be deemed unworthy and shunned as you suggest.

  • Hmm I agree with Robert. The Carlsberg slogan is perfect; instantly recognisable, witty and clearly pretty successful as they’re an enormously popular brand. I don’t think I know anybody who doesn’t at least know this line, if not like it.

  • Also, I think the Weight Watchers slogan is fine too. They’re not trying to dissociate themselves from dieting – the whole point of Weight Watchers is it’s a way to lose weight without counting calories and starving yourself. It’s for people who’ve tried dieting and now need an alternative, so the line is pretty spot on, I reckon. Sorry – I’ll stop arguing with you now!

  • The basic problem with slogans: if they’re not EPIC (and in my humble opinion, none of the mentioned are)
    they fade away very soon in the consumers eye…ear and subconcieness.
    In these cases I would prefer to use a variation of slogans in unrepeated, quick succession tailored around the product or potential target groups or both.
    Probably I’m wrong….

  • As entertaining as your comments are, I do think you miss the point on several. As mentioned above, the Carlsberg example is that “obviously” replaces “probably” in the context of the ad. Also, the line is meant to be read conversationally, not curiously. The Weight Watchers line is great, imo. Much better than your normal diet; I get it. Travel should take you places – you’re missing the double meaning, travel should take you places emotionally, not just physically. Again, I get it and I like it. Make 7-UP yours – I don’t read it Make 7 up yours, I read it Make 7-UP …. yours. It’s a bland line though. Agree on O’Douls – when this beer drinker isn’t drinking beer, I’m drinking wine. Sometimes water, but never non-alcoholic beer. Ick.

    • I’ve known people that drink O’Doul’s beer – (I personally hate beer) – the ones that I know that have drank it is because they weren’t allowed to drink an alcoholic beverage, but likes the taste of beer.

  • The worst (although memorable) slogan I’ve seen is for cat food, the slogan being “As good as it looks”. And guess what the company’s called? Pussi.

  • I agree with the Carlsberg and Weightwatchers defenses, but would also like to defend the Sega one as well. It doesn’t work for me personally, but then I’m not the market. The young males who were the target market in those days would have loved it…

  • I have to disagree with you on the Carlsberg ad. This use of probably was, and still is, one of the best ideas ever. Even today, Carlsberg end their adds with ‘Probably …’. It’s difficult to define precisely why it works. I reckon it’s the use of ‘probably’ is surprisingly self-depracating and this makes it appealing. Anyway, what I think is irrelevant. The continued success of the brand along with the continued use of the word, makes this probably the best ad campaign ever ;-)

  • Oh, so many they make my head spin. So I’ll just go with Carlsberg. I like “probably.” It invites thinking. And thinking is engagement.

    Patrick, I understand your comment: “a potential customer’s thoughts would be: “It probably isn’t, so I think I’ll buy something else.” It harkens back to the adage of not asking a question to which someone could easily answer “no.”

    Must say it’s a lot tougher to post your opinions and invite responses than it is to agree or disagree with someone else’s post. So, cheers to you, with Carlsberg, O’Doul’s, or 7-UP, for starting this conversation.

  • I think the new Buick commercials don’t make any sense, “That’s not a Buick” – comes across as the Buicks made before that time were junk.

  • Another Buick commercial – what are they trying to say – whatever it is … I don’t think it’s coming out right.

  • I like them all except Hilton.

    A lot of people in this biz forget that we’re not the audience.

  • I disagree with all those who disagree that these ads are the worst ever. Probably?

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