How to be a copywriter
Five years a freelancer
Content & Strategy Copywriting Skills FreelancingCredit where credit is due, thank you Solomon Northrup, for your book as inspiration for the title of this post. I began my journey in freelance in 2010, and 5 years have given me a unique perspective on the cycle of what it means to be a freelance…
How to Become a Master Copywriter in One Year!
Content & Strategy Copywriting SkillsBefore getting into becoming a master copywriter, let’s be honest: “master” is relative, because even well-known masters of copywriting today still haven’t reached the pinnacle of their craft.
There’s always something new to learn,…
How to deal with stress as a freelancer
Copywriting SkillsHow do you deal with stress as a freelance designer? I can’t promise some epic cure for stress but after Redmatter issued the next blog post challenge about sharing something we’ve done and learned from over the summer, I thought I’d…
The five secrets to emotive writing
Content & StrategyIn the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…
The Secret to Marketing is Irresistible Copywriting
Content & StrategyIt should be no surprise that modern day business success is still a consequence of traditional marketing methods.
These days, if you want to generate a lot of leads – especially b2b leads, you have to be an inbound marketing pro. What…
Six Tips for Effective Mobile Copywriting
Content & Strategy Copywriting SkillsThere’s a clever but misguided acronym in our industry called COPE. In creating newspaper content, some editors encourage their teams to COPE – Create Once Publish Everywhere.
The concept sounds great, especially for busy newsrooms that…
There’s Copywriting in my Underwear – ‘Copywriting Encounters Inevitable’
Content & Strategy Copywriting SkillsThe presence of copywriting
Wherever you fix your gaze it’s inevitable that you will come across copywriting in one of its many varying forms.
Advertising billboards, discarded packaging as you enjoy a leisurely stroll through your…
4 Steps to Writing Content that Makes “Selling” a Breeze (even if you offer woo-woo stuff)
Content & Strategy Copywriting SkillsIf your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list…
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