Hello, and welcome to

How to be a copywriter.

Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.

Thinking outside the (charity) box

Thinking outside the (charity) box

Practically since the dawn of time, the best advertising agencies have been more than happy to do charity advertising for next to nothing. It’s a mutually benevolent arrangement. The charity…

1540 views
How to write a press release

How to write a press release

Some writers groan a bit when faced with a press release to write. Is this what I got into copywriting for? Shouldn’t I be away on a Tahitian island doing…

2001 views
Writing ads

Writing ads

The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you…

2460 views
Making effective presentations

Making effective presentations

As a copywriter you’re going to have to get used to making effective presentations. They come in all shapes and sizes: informal presentations to the account exec or your creative…

3419 views
Why the creative brief is so important

Why the creative brief is so important

Sir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of…

3645 views
Long copy ads: gone but not forgotten

Long copy ads: gone but not forgotten

Of course everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading…

2949 views