How to be a copywriter
How I’m Getting a 29% Response Rate from Cold Emailing
Copywriting SkillsStartup sales can be incredibly daunting, not to mention time consuming. It can take ages to perfect the process, especially you're like me and have no previous sales training.
The following process is far from perfect. I’m not a natural…
How to Deliver the Perfect Pitch
Copywriting SkillsWhether you’re pitching for investment or selling to a customer, having your pitch tightly refined and perfected is crucial. Pitching can be intimidating at first, but by following these few simple principles, you can become a seasoned pro…
The secret to finding your blog writing style
Content & Strategy Copywriting SkillsThere’s so much about writing that seems uncertain, fluid, and changeable. Especially when it comes to questions about your blog writing style, or the unique voice you want to use to address your readers. You know it’s important, because…
Inside the blog content ideas funnel
Copywriting SkillsHave you ever wondered why people who make magazines, newspapers and big, content-rich websites never seem to run out of ideas? The truth is, there is a process for generating blog content ideas, and it frequently involves staring into space.
Not…
The five secrets to emotional content
Content & StrategyIn the dark corner of the room, I heard my oldest writing mentor cough. He walked from the shadows into a dusty beam of sunlight at the end of the table. “This is it,” his voice rasped as he sat down. “This… this… is the secret of…
Is content writing about copywriting or journalism?
Content & StrategyWe’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory.
Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters looked…
Online Writing Tip 1: Kill Your Darlings
Content & Strategy"In writing, you must kill your darlings." - William Faulkner
While the quote's origin is ambiguous, the power of the message is the same.
Whether you're writing content for your website, your latest blog post, or a cold sales email, being…
Online Writing Tip: Learn From Social Media
Content & Strategy Social MediaSocial, social, social. Lets get social (don't click if you value your sanity). We're constantly barraged with the importance of social media - whether you're a writer, a small business owner or, well...a regular punter.
Social media can…
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