How to be a copywriter
Good and Bad Brochure Copywriting: A Tale of Two Marketing Brochures
Content & Strategy Copywriting SkillsI have a love–hate relationship with expos and tradeshows. I buy my ticket with a sense of anticipation and excitement. All the things I will discover! The inspiration awaiting me behind those doors!
In reality, though, I walk around politely…
The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)
Content & Strategy Copywriting SkillsIt’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say to no to clients who aren’t right for you and your business.
As a seasoned copywriter, I’ve got a checklist of warning signs that…
The secret to mind-blowing copywriting? A detailed copywriting brief.
Content & Strategy Copywriting SkillsMost of my copywriting projects are done remotely. I don’t meet my clients or have the luxury of time to hang out and get to know the soul of their business. But that’s exactly what I need to do to create mind-blowing copywriting for their…
Holy C!
Content & Strategy Copywriting SkillsNo, I’m not referring to Christmas. IT’S ONLY MOVEMBER. Crumbs. I am in fact about to reveal how the letter C is both a curse and a cure for creative copywriters.
So, you want creative copywriting?
An ever-growing number of curious…
Campaign slogan for Hillary Clinton
NewsCopywriting competition is now closed and shortlist will be announced shortly.
The American presidential race is well and truly under way now the two parties have decided upon their candidates. Yes, it's Trump vs. Clinton. From now until…
Virtual sociality
Social Media Work HabitsFrom Facebook stalking to Twitter following, we’re virtually obsessed with each other (ambiguity intended). So what’s the deal? How does social media satisfy our real needs?
Digging deep into history
That Abraham Maslow was a clever…
The search is on
Content & StrategyFrom feeding belching Pac-Man to removing your head from a panda’s bamboo shoot, the art of SEO copywriting is far from conventional – it’s creative.
With so many marketeers spouting about SEO, who could blame you for huffing, “Here…
Where random ramblings run wild and radical journeys are stumbled upon, read the latest musings of a Digital Copywriter who isn’t afraid of the dark…
Work HabitsYou adore me, don’t you?
How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words).
1. Emotionally engage
To…
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