Hello, and welcome to

How to be a copywriter.

Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.

Why is branding so important?

Why is branding so important?

At the outset of any business, at some point, there is probably a conversation about how the founders want that business to appear to the public. The result of that…

2535 views
Brand activation – wherever, whenever, however

Brand activation – wherever, whenever, however

Flash mobs, interactive billboards, neighbours’ days and a whole new world of online experiences through social networks. Brand activation is hot. Whether you’re Nike or Mercedes, no big brand avoid the…

9703 views
Why advertising sucks

Why advertising sucks

Let’s face it. Advertising sucks. Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come…

4554 views