Hello, and welcome to

How to be a copywriter.

Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.

The Proof Apple Has Won

The Proof Apple Has Won

  From a business perspective (along with a whole bunch of other points of view), Apple has won. One piece of proof in particular has me convinced, though: consumers have opened…

1254 views
Pharmaceutical advertising

Pharmaceutical advertising

Superlatives, hanging comparisons, and other ‘no-nos’ of pharmaceutical advertising copywriting With consumer products you can talk superlatives:(“This stuff is the best there is, no question”). You can use hanging comparatives:…

2348 views