Marketing

Red Bull – Gives you Wings?…

Red Bull – Gives you Wings?…

The recent lawsuit brought back old marketing discussions I used to have about Red Bull. Though I’m not going into detail about the legal case here, it was interesting to…

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The Project Horizon – Dealing with Delays

The Project Horizon – Dealing with Delays

Marketing, and in particular content writing, always seems like an unpredictable path. Customer’s change their minds, people go on holidays, unexpected additions creep in; and before you know it you’re…

225 views
An Example in Content Marketing

An Example in Content Marketing

When I used to tell people I did content marketing, nobody really understood what that meant. Even when talking with agencies and successful companies, most people think of content as…

321 views