Life as a copywriter

Thinking outside the block

Thinking outside the block

From hand-wringing to bell-ringing: Four key strategies to help news media publishers combat the global ad blocking phenomenon   Adblock Plus, Blockr, 1Blocker, Purify Blocker, Crystal, uBlock Adguard. The list…

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How Well Do You Know Your Ideal Client?

How Well Do You Know Your Ideal Client?

From my experience mentoring entrepreneurs and small businesses of all shapes and sizes, I’m willing to guess it’s not nearly as intimate and internalized a relationship as it should be….

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15 Minutes To Get Free PR

15 Minutes To Get Free PR

Being mentioned in media outlets can be a good way to get free promotions, but how can you do it effectively? If you are a busy business owner, you do…

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15 Minutes To Get More LinkedIn Blog Views

15 Minutes To Get More LinkedIn Blog Views

When creating blog posts on LinkedIn first became possible, it was easy to get your blog posts seen on the site. However, as more people use this feature, it has…

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