Copywriting

Take Your Reader For a Drive

Take Your Reader For a Drive

When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors. Granted, not all of them are writers. But most of them fail to…

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Who Will Be Writing My Content?

Who Will Be Writing My Content?

I get this question a lot from prospective clients. They visit my website, see “Words by Melissa & Associates,” and wonder “Who are these mysterious ‘Associates’?” I don’t blame them….

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What’s a Junior Copywriter?

What’s a Junior Copywriter?

You’ve seen an ad for a Junior Copywriter. And you’re wondering what, exactly, that is. So let’s shine some light on it for you by looking at it in two halves:…

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