Copywriting

How to evaluate a copywriter

How to evaluate a copywriter

If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter—or writers—you hand your projects to are skilled at what they’re doing….

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Who Will Be Writing My Content?

Who Will Be Writing My Content?

I get this question a lot from prospective clients. They visit my website, see “Words by Melissa & Associates,” and wonder “Who are these mysterious ‘Associates’?” I don’t blame them….

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