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15 Minutes To Get More LinkedIn Blog Views

15 Minutes To Get More LinkedIn Blog Views

When creating blog posts on LinkedIn first became possible, it was easy to get your blog posts seen on the site. However, as more people use this feature, it has…

463 views
How to Create Ad-Copy That Sizzles

How to Create Ad-Copy That Sizzles

Whether you’re writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place. Although these four elements are fundamentally different, when…

2181 views
From Socratic Dialogue to Communication Brief

From Socratic Dialogue to Communication Brief

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the…

2000 views
Using words to sell

Using words to sell

My family has a tradition of eating out on the first day back from holiday. It used to be fish and chips in a steaming hot newspaper cone. Now it’s…

1962 views
WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation…

4057 views