Copywriting skills

Interview with a copywriter

Interview with a copywriter

What’s your favorite type of project to work on? Anything with elegant design and the ability to work conceptually. I’ve done a million websites but The Divining Rod Wine is…

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What Is A Creative Copywriter?

What Is A Creative Copywriter?

As well as having the ability to write wording to market a product or service for a business, a creative copywriter can think conceptually about how to ‘sell’ that product or service…

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Convert vision into energy? Write!

Convert vision into energy? Write!

A lot of entrepreneurs and leaders have a great vision, but struggle to convey it to the people around them. Staff, colleagues and followers will feel attracted to what these…

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Thinking outside the block

Thinking outside the block

From hand-wringing to bell-ringing: Four key strategies to help news media publishers combat the global ad blocking phenomenon   Adblock Plus, Blockr, 1Blocker, Purify Blocker, Crystal, uBlock Adguard. The list…

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3 ways to resist the rewrite

3 ways to resist the rewrite

Writing copy on a good day with a well known subject usually flows well. It will be read-through on completion and then passed around colleagues for a second opinion. I then arrive…

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How to write in a noisy environment

How to write in a noisy environment

If you are a freelancer, chances are you have a quiet space available for your work. Copy writing within an office environment can present much more of a challenge when it comes…

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