About

Advertising creatives on the secrets of their trade… Freelancers on the joys of being free… Advice on how to get started… And how to keep going.

‘How to be a copywriter’ is a free online resource for advertising creatives – and copywriters in particular. In fact, anyone who wants to produce or commission better advertising, websites, brochures and other promotional materials will find useful information here. It contains articles by copywriters, art directors, designers and strategists, all experts in their field and members of The Copywriter Collective, the most respected agent for international advertising freelancers.